VIKTOR&ROLF LAUNCH NEW EVENINGWEAR COLLECTION
Building on the successful evolution of Viktor&Rolf Mariage, Fashion Artists Viktor&Rolf launch Viktor&Rolf Soir, a couture inspired luxury eveningwear collection.
A natural progression of the Mariage collections, Viktor&Rolf Soir presents a play on glamour with a range of 19 bold evening silhouettes, designed in quintessential sculptural Viktor&Rolf style.
The aesthetics are influenced by iconic Viktor&Rolf elements such as
dramatic bows, feminine volants, and voluminous tulle.
With this collection, Viktor&Rolf continue their pursuit of design for special moments.
The collection, featuring a vibrant pink and black colour palette, presents a diverse offering, ranging from voluminous tulle gowns via flirty mini’s to contemporary columns and tailored pantsuits.
One of the highlights of the collection is a ‘Dramatic Bow Back Column’ dress: a strapless column gown featuring a draped back with a dramatic, oversized bow that drapes into a standout asymmetric train.
Viktor&Rolf Soir is accompanied by a complementing collection of Viktor&Rolf shoes.
 
On the collection, Viktor&Rolf state: “For us, Viktor&Rolf Soir is a natural extension of our body of work and our heritage of almost 25 years. With this new collection, we present our view on glamour. We put an emphasis on bold, outspoken silhouettes in structured
fabrics. Shapes, colours and embellishments are bold and unfussy. We are excited to continue designing with a focus on special moments”.
 
Viktor&Rolf Soir is produced in partnership with Justin Alexander, a global name in luxury gown design and manufacturing.
 
Justin Warshaw, President of Justin Alexander on the partnership: “We are pleased to be bringing Viktor&Rolf’s creative visions to life. This partnership helps us accomplish two important goals: our pursuit to create beautiful things, and secondly, to enter a new fashion category.”
About Justin Alexander:
Justin Alexander is an award-winning designer and manufacturer of mid to high-end wedding dresses under five collection labels: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal, and Sweetheart Gowns.
Justin Alexander is a global company with offices in New York City, New Jersey, London, Rotterdam and Hong Kong, and is sold by more than 1,000 authorized retailers worldwide.
 For more information, please visit: https://www.justinalexander.com
About Viktor&Rolf:
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by Dutch designers Viktor Horsting and Rolf Snoeren after their graduation from the Arnhem Academy of Art and Design.
Widely recognized and respected for its provocative Haute Couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.
Staging signature collections for over twenty years during Paris Fashion Week – ever since the first Haute Couture collection in Spring/Summer 1998 – Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts.
Viktor&Rolf’s luxury products include an addictive catalogue of fragrances featuring worldwide bestsellers Flowerbomb, Spicebomb and Bonbon.