The Weeknd x Futura 2000: XO Artist Capsule, Delivery 3 Arrives in NYC
June 1, 2017
New York, NY
The Weeknd and Futura 2000 announce the third and final delivery of the Futura XO Artist Capsule Collection at Concepts NYC located at 225 Hudson Street from June 3 through June 7.
The collection was produced in partnership with Bravado, UMG‘s leading merchandise and brand management company.
Following earlier deliveries in Los Angeles and Toronto, this limited-edition XO artist capsule collection arrives at Concepts NYC just in time to celebrate the 2017 Starboy Legend of The Fall World Tour arrival to the city.
The collection, which includes NYC exclusive styles, continues to leverage Futura 2000’s iconic handstyle and character drawings, rendering powerful gestures and plays on The Weeknd‘s iconography, XO brand logos, and Starboy album lyrics and color palate.
A pioneer when graffiti met contemporary art, Futura(American, b. 1955), alias of Leonard McGurr was known as early as the seventies for his radical approach in the street, introducing abstraction to an entirely letter-based discipline.
His work caught the attention in the 1980s, and Futura (then Futura 2000) found himself part of a wider art movement that included the likes of Jean-Michel Basquiat, Keith Haring and Julian Schnabel.
Entirely self-taught in what he calls “the subway school“, Futura has been compared to Kandinsky and Klee for his mastery of color, movement and line; and friends Basquiat, Kenny Scharf and Rammellzee for his progressiveness and of-the-moment relevance.
Radical then, his methodology can now be viewed over a span of decades as something consummately pure.
When compared to the many street artists who have come along since, Futura‘s work still stands apart for its subtlety, use of white space, and elemental quality.
The artist knows all that is needed – as it was at the beginning – are clouds of primary color, arresting movement, and skillful tricks with a spray can.
Insight and proficiency have kept him relevant for 40+ years with no signs of slowing down, and successors have yet to match Futura‘s impossibly thin aerosol lines.
Futura can followed on instagram at @futuradosmil, and contacted through his artist management agency:
Starting off his career anonymously, The Weeknd first broke into the music scene with the 2011 mixtape House of Balloons followed by studio album Kiss Land in 2013 and the widely recognized Beauty Behind the Madness that earned him two Grammy Awards in 2015, an RIAA triple-platinum certification for cumulative sales in excess of 3 million, 16 RIAA certifications from tracks alone with “The Hills” [7x-platinum], “Can’t Feel My Face” [5x-platinum], “Often” [2x-platinum], “In The Night” [platinum], and “Acquainted” [platinum]. “Earned It (Fifty Shades of Grey)” even garnered The Weeknd his first ever Academy Award® nomination in the category of “Best Original Song.”
Late last year, The Weeknd released his fourth full-length album “Starboy” which quickly rose to #1 in 90 countries, sold over one million albums globally and broke the global streaming record all in less than one week.
Bravadois the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.
Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce.
Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences