Our luxury ProActiveWear uses microencapsulation technology that traps CBD droplets in tiny containers called microcapsules.
The fabric is infused with CBD — Acabada’s has no THC, is lab-certified and 99.9% pure; it can total up to 25 grams per garment — it’s strategically cut-and-sewn so the fabric is placed on certain parts of the wearer’s body that will likely experience pain, inflammation and soreness, since CBD is believed to to relieve such symptoms.
So will people wear CBD activewear to work out? With Acabada, Baum is betting on aspirational consumers, especially if they have the budget: a sports bra is $120, leggings range from $160 to $180, and a jacket can cost up to $250.
When it comes to longevity, Acabada’s CBD lasts an average of 40 wears and washes. However, customers can trade in their depleted garments in exchange for a discount on future purchases.
The previously worn items will then go through the brand’s upcycling program.
“If you’re currently applying a CBD cream, like, say, after your workout, the same results that you’re getting from applying the cream, you’re actually getting from Acabada,” claims Baum.