André Assous 2017 Coachella Must-Have

André Assous is known for creating innovative and comfortable footwear with modern styling and a classic touch.

For over 25 years their dedication and excellence in fashion footwear design is unsurpassed, earning André Assous the reputation as the “King of Espadrilles.”

The brand delicately mixes comfort with modern styling.

Today, André Assous is a wholly owned subsidiary of Vida Shoes International.

A designer, artist, civil engineer and athlete.

It’s the American dream story that began in Europe and continues today in the USA.

André arrived in the United States as a European immigrant over 40 years ago.

André, a civil engineer by trade, combined his technical skills with his artistic passion, and created the André Assous brand in the 1970’s.

His debut jute wrapped espadrilles were an instant hit.

One man’s global embrace of style and meticulous love for detail transformed the classic espadrille from a sketch to an iconic fashion trend.
A mentor to a new generation of designers and advisor to the fashion world’s biggest names, André’s passion for shoemaking artistry is now tangible in five fresh masterful collections.
For every woman, on every continent, who continue to evolve and strive to live their best life.
New York fashion houses continue to draw inspiration from André‘s designs, and some of the top American brands have tapped his creative intellect and stylistic sense to assist with everything from logo designs to fashion direction.
For more than two decades and as past chairman, Mr. Assous also continues to serve on the FFANY
(Fashion Footwear Association of New York) board of directors.


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