APOTTS NYMD SS2021 photos by IMAXTRee

The Spring 2021 collection explores the symbolism of the topsy-turvy doll — a toy popularized in the American South in the early 19th century. When flipped to one end, a Black doll dressed in fabrics symbolic of slavery and servitude appears while on the other end is a white doll, dressed finely. The doll, rather two dolls, represents a clear, but nuanced interpretation of racial dynamics disguised innocently; one must choose which side they would like to play with.

The collection takes inspiration from this concept by turning the perspective of the clothes upside down and inside out, reimagining the construction and juxtaposition of the two-sided dolls themselves.

Launched in 2018, APOTTS embodies unisex sensibility and practicality, while maintaining a focus on creativity and diversity. Aaron Potts was born and raised in Detroit to a working class family with roots in the American South. He graduated from Parsons and went on to intern with Marc Jacobs at Perry Ellis and with Donna Karan at DKNY. After graduation, Potts went designing for Emanuel Ungaro, Anne Klein, Victoria’s Secret, Escada, Badgley Mischka, Ellen Tracy, Kaufmanfranco and Tamara Mellon.


Created for all genders, all sizes, all ages. Real style is about spirit, not about physical differences or trends. APOTTS is a unisex collection of clean, modern, trans-seasonal clothes that become a uniform.





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