Apotts NYMD SS2024 photos by Cheryl Gorski

About A.Potts SS24 Collection
Aaron Potts debuted his SS24 ready-to-wear collection this morning as part of New York Men’s Day. The collection, entitled URBANEARTH, celebrates organic growth in an urban space.
The looks were paired with footwear from Andre Assous and Dr. Martens. Other accessories included Kimeze eyewear and jewelry by Eva Thora Art. Makeup was provided by Augment and hair by Oribe.
In the city…of the earth…clean, crisp, graphic, natural in vibe….colors based in black, white & indigo mixed with ebullient summer colors, touches of rich neutrals and the shock of warm metal. It’s flowers peeking through the sidewalks…lush gardens atop glass & concrete monoliths. This is a collection of refined “WERK-WEAR” – minimal, useful, chic, versatile…punctuated with our everyday-editorial flourishes. Look for an airy volume to be layered in with new, close-to-the-body silhouettes.  And as always: modern, joyful, spirited, artful.


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