Atelier Pronovias 2020



The 2020 Atelier Pronovias collection, inspired by Beyond The Stars, features dreamy dresses made to flatter and embrace the feminine figure, with impeccable cuts and elaborated with new materials including Crepé Couture, embroidered tulle and handmade French lace.

The brand’s Creative Director, Hervé Moreau, described the collection as “the most challenging and intricate collection of the brand’s history. Each piece and design require a lot of manual work and is conceptually and visually connected to the Beyond the Stars aesthetics.”

Beyond The Stars is inspired by Moreau’s childhood in Nice, France where he was drawn to the art displayed at the Marc Chagall museum. The art displayed portrays love, joy, and celebrates the effervescence of all brides by highlighting floating silhouettes, harmonious landscapes, and shining stars.



Pronovias is the leading global bridal brand and belongs to Pronovias Group, worldwide leader in bridal fashion, with over 4000 retail points and present in 105 countries with 44 Pronovias Boutiques in cities such as New York, London, Milan, and Paris, among others. In July 2017, Pronovias Group was taken over by BC Partners, a private equity firm, and includes a portfolio of luxury bridal brands such as Pronovias, St Patrick, White One, Nicole and Alessandra Rinaudo.

Pronovias takes pride in being an inclusive brand, with prêt-à-porter and Atelier Pronovias collections, which includes luxurious haute couture gowns, the highest level of quality, exquisite craftsmanship, innovation and trend-setting designs.


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