August SS2019

The center of the inspiration of August’s new collection is futuristic minimalism, virtual illusions and experiences, references of the 80s sci-fi cult movies, and boundaries between dreams and reality, which lead to augmented experiences and immaterial well being.  

The aim of this collection was to bring together ultra-sporty wardrobe details and innovative lightweight materials, which are mixed with sensual futuristic elements, to create a contemporary yet functional collection.

August is a clothing brand combining natural materials with innovative design.

Harmony between comfort, practicality and style is the main concept behind the design process.

Construction of clean forms, refined lines and silent expression embody these collections, which are suitable for anyone appreciating elegant clothes as well as sustainable processes.

Of particular importance is the careful choice of materials and attention to each step of the manufacturing process.

Global Organic Textile Standard (GOTS) certified fabric mills and sustainable fabric fairs are the cornerstone of the brand’s fabric sourcing.

All styles are produced in Estonia.

August is founded by an Estonian designer, Äli Kargoja (Studio Bercot, Paris), who after gaining experience in the ateliers of Nicolas Andreas Taralis and Maison Martin Margiela returned to her home country, Estonia, to execute her vision of designing clothes.


 

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