Global leader BASF and their e3 Sustainable Cotton program. BASF e3 Sustainable Cotton is the only cotton produced in the USA that is fully traceable. BASF traces e3 Sustainable Cotton from seed to field to bale to yarn to material to finished goods. e3 correlates to what BASF identifies as the three pillars of sustainability: social equity, environmental responsibility and economic viability.
BASF works with USA cotton growers to capture data in seven different areas to measure sustainability. Those seven areas are as follows:
- Water Efficiency
- Worker Health and Safety
- Pesticide Management and Usage
- Soil and Fertility Management
- Greenhouse Gas Reduction
- Energy Conservation
BASF also works with Vidalia Mills; the mill exclusively uses e3 Sustainable Cotton. Vidalia Mills is the first mill to produce premium selvedge denim in the United States since the 2017 closure of the Cone Denim White Oak plant. Vidalia Mills actually bought all of Cone’s decommissioned machinery. In addition to its nationwide network of farmers, BASF planted fields of e3 Sustainable Cotton at Vidalia Mills in Vidalia, Louisiana that are harvested and used directly in the mill.
In May 2020, Nashville based brand Imogene + Willie released their first run of premium selvedge denim sewn by Vidalia Mills with e3 Sustainable Cotton, one men’s style and one women’s style. These Imogene + Willie jeans are the first premium selvedge denim to be manufactured in the United States since 2017. New brand partnerships will be announced throughout this year and next so that the connection between e3 Sustainable Cotton and finished goods made by like-minded companies will be even more accessible and transparent to the consumer.
- BASF e3 Sustainable Cotton is the only cotton produced in the USA that is fully traceable.
- BASF traces e3 Sustainable Cotton from seed to field to bale to yarn to material to finished goods.
- Vidalia Mills exclusively uses e3 Sustainable Cotton.