Celebrating the US launch of her successful collaboration with U.K. brand Smiley in Paris, STACY IGEL and her purposeful, edgy, and young contemporary athleisure brand BOY MEETS GIRL® came back to the store that was one of her first buyers — Olive & Bette’s. Despite the current health crisis, both Stacy and Stacey, who’ve been with each other through many other challenging times since 2001, decided to proceed with the launch party, echoing the brand messaging of love, perseverance, and community.
Guests arrived to Olive & Bette’s to shop the exclusive collaboration while munching on macarons from Dana’s Bakery. TikTok star Maximo Rivano joined via live stream to teach a viral TikTok dance to Stacy and the children in attendance at the event, which was broadcast to his over 1 million followers. Proceeds from the collaboration shopped at Olive & Bette’s benefitted North Star Home, the charity of which Maximo is a founding member, which aims to assist rising social media stars navigate their newfound fame in a financially and morally responsible way.
About Olive & Bette’s
For over 20 years, Olive & Bette’s has shaped New York City’s fashion landscape with a cherry-picked assortment of contemporary finds. Visit any one of our four neighborhood boutiques to say hello, get inspired and shop cult-favorites or newly discovered collections that will take you from street style to summer travel. Think outside your closet with Olive & Bette’s personalized way of shopping catered to fashionable ladies as unique as the city we call home.