Bravado Launches Philanthropic Face Mask Initiative

Bravado unveils a multi-artist, philanthropic e-comm site for face masks – part of their WE’VE GOT YOU COVERED initiative. 100% of the net proceeds will go to various charities supporting those affected by the pandemic in the music community.

Masks from artists including 5 Seconds of Summer, Ariana Grande, Black Sabbath, Billie Eilish, Blackpink, Bob Marley, Frank Sinatra, Imagine Dragons, Justin Bieber, Nas, Pantera, Queen, Selena Gomez, Slipknot, The Rolling Stones, The Weeknd, Tupac, Willie Nelson, and Yungblud among others (the list will continue to evolve) will be available starting 4/24. Info and images below.

E-COMM Link:


100% net proceeds to benefit the music community through various charity partners

Santa Monica, April 24, 2020 – Bravado, Universal Music Group’s (UMG) industry-leading merchandise and brand management company, today unveiled their WE’VE GOT YOU COVERED e-commerce site, offering fans reusable, washable, cloth face masks. The face masks were made in partnership with artists across the UMG family.


Starting today, fans can purchase face masks for US $15.00 at All net proceeds will support the music community through various charity partners around the world including MusiCares (U.S.) and Help Musicians (U.K.) among others.

In making this announcement, Mat Vlasic, CEO of Bravado said: “I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time. This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”

Bravado’s WE’VE GOT YOU COVERED initiative is a global, three-part program that supports UMG employees, the music community and key community service providers. This initiative further expands Universal Music Group’s response to help support those affected by the pandemic and an effort to slow the spread of COVID-19.

Bravado and UMG launched this program first by offering free face masks to all UMG employees. The program will also contribute 50,000 masks to those serving communities across the U.S. including workers in food banks, school lunch programs, homeless shelters and other community service providers across.

About Bravado

Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.

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