BUCI NYFW SS2024 photos by Darian DiCianno

This collection was inspired by snippets from a fall daydream. Walking through a field at sunset with crinkled silk chiffon cascading around you. A shimmering gown for a crisp evening.
At every crossroad, we chose adjustability so that these garments would be fluid enough to stand the test of time.
This collection was an exploration to find the balance between chic, comfortable, and a little provocative. Landing on our BUCI girl somewhere in the middle.


BUCI was launched by designer Mishka Ivanovic as a Made in NY label. Named after a small town outside Belgrade in Serbia, where Ivanovic’s grandmother grew up, BUCI is starting to carve out a name for its ethical approach to fashion. Ivanovic commits to only using New York factories that pay workers a fair wage and, for materials, sustainably grown organic cotton, deadstock, and repurposed fabrics.


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