CAHU

A claw imagined by Clémence Cahu, fashion designer passed by Atelier Chardon Savard and artistic director for luxury, and her cousin Océane Cahu, a leather goods merchant passed by the Louis Vuitton workshops. 

The place with its pretty glass roof (which was their workshop and showroom at their beginnings) will present over 70 square meters the entirety of their collection, five models of bags and a line of small leather goods, the whole being proposed in canvas PVC lined in leather or cotton canvas, an association that is the signature of the brand.

“The PVC fabric is a canvas with which we grew up, says Clemence Cahu, our parents founded 30 years ago the leading company in France bouncy castle (C2J Leisure). At the time when our fathers submitted the idea of passing the hand, we thought about how to continue the story: was born so the bag is timeless and puncture-proof PVC (…), the portable bag from morning to evening. ”

If the PVC fabric was used a lot at Freitag for example, the creators of CAHU imagine, they, a positioning” more luxury but still accessible “where each model (bag, bucket bag, …) in PVC has a lining leather interior, with hanses and all leather shoulder strap too. A line proposed between 250 euros and 560 euros and manufactured between France and Morocco.

Although stuck for the Hyères Festival – the brand is too early in its commercialization process – the event’s creators finally become partners last year by putting the spotlight on the PVC canvas. staging of inflatable mattresses. Their bags, like their family history, makes them talk, and allow them to participate in the Villa Noailles at the Toulon Design Parade (first part of the event before Hyères) and this winter at the Pitchouns children’s festival, around an inflatable castle structure.

After the launch of their e-shop last spring, the brand that returned in the wake at L’Exception has already been invited to Printemps for a few months and Galeries Lafayette within the concept store A Rebours and January in the framework of Go For Good selections. Also present in Biarritz and Saint-Malo, CAHU hopes to seduce the Asian market (Japan, Korea) and the United States, first customers of its online store.

To follow: a collaboration of weight, presented next January, which will see CAHU to associate with Maison Kitsuné for a series of three bags using the trench lining of the fashion and music label of Gildas Loaëc and Masaya Kuroki.

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This December 5th, the first boutique-workshop for the CAHU brand opens its doors at 16, rue du Grand Prieuré in Paris (XI). Imagined by Clémence Cahu, a fashion stylist and art director for luxury who studied at Atelier Chardon Savard, and her cousin Océane Cahu, Leather goods specialist who began her career at the Louis Vuitton workshops. 

The studio with its pretty glass roof (which has been their workshop and showroom since the beginning) will present the entirety of their collection in the 70 square meters. Five models of bags and a line of leather goods are all being proposed in PVC canvas, which is the brand signature.

“The PVC fabric is a canvas that we grow up to, says Clemence Cahu, our parents founded the leading bouncy castle in France (C2J Leisure) 30 years ago. The bag is made of PVC canvas (…), the bag portable from morning to evening. ”

This PVC fabric has been used for many years, but the creators of CAHU imagine it is “more luxury but still accessible” where each model (tote, bucket bag, …) is made of PVC with a leather inner lining, and all leather handle and shoulder strap too. A line proposed between 250 euros and 560 euros and manufactured in France and Morocco.

The brand has become associated with the Hyères Festival – while still early in its commercialization process – the event ‘s creators finally became partners last year by highlighting the PVC through a staging of inflatable mattresses. Their bags, like their family history, give them something to talk about, and have allowed them to participate at the Villa Noailles and the Toulon Design Parade (first part of the event before Hyères) and this winter at the Children’s Pitchouns festival, around a inflatable castle structure. 

After the launch of their e-shop last spring, the brand has been taken by The Exception, been at the Gates Lafayette for the concept store ‘A Rebours’ and in January of the ‘Go For Good’ selection. Present also in Biarritz and Saint-Malo, CAHU hopes to seduce the Asian market (Japan, Korea) and the United States, the first customers of their online store.

To follow: a heavy collaboration, presented in January 2019, which will present CAHU associated with Kitsuné House for a series of three bags using the trench lining of the Fashion and Music label by Gildas Loaëc and Masaya Kuroki.


 

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