Title of Works NYFW kick off event in partnership with the CFDA and CADILLAC!

photos by BFA
To celebrate the opening of Title of Work’s Retail Lab at Cadillac House, the evening featured an immersive accessory installation and multiple rounds of “poker” for New York’s art and fashion communities

New York, NY – February 6, 2018 – Title of Work, CFDA, and Cadillac hosted “Casino Night” on Monday, February 5th from 9:00pm – 11:00pm at Cadillac House to kick off NYFW: Men’s and celebrate Title of Work’s Retail Lab launch.

Drawing inspiration from Assouline’s book, “Poker, The Ultimate Guide,” CFDA Artist and Designer, Jonathan Meizler from Title of Work, was inspired to host a casino night putting his own twist on the party. As guests entered Cadillac House, they received a complimentary welcome chip allowing them to participate in a variety of casino-inspired games throughout the evening.
 To set the tone, a black 1967 Cadillac Fleetwood El Dorado Coupe was on display as celebrity guests including Cory Michael Smith, Dam Pally, Broderick Hunter, Matt Barnes, Dale Moss and more were in attendance at the VIP poker table! Patricia Black,   and many more arrived.
Making their way into Cadillac House’s Retail Lab, guests were immersed into Title of Work’s creative world featuring Jonathan’s newest collection, “Dirty Words,” with his signature, oversized, two-dimensional red dot as the focal point. Inspired by Cadillac’s current campaign tagline, “Dare Greatly,” Jonathan incorporated the word “Dare” into his sculptural art installation alongside the red dot.
Title of Work, CFDA, and Cadillac transformed the space alongside creative branding agency, RO New York, with custom playing cards, gaming chips and “dealers” outfitted in Title of Work’s “Dirty Words” collection. Celebrities and fashion influencers such as, Cory Michael Smith (Actor), Patricia Black (Actress), Matt Barnes (NBA Athlete), Adam Pally (Actor), Willy Hernangomez (NBA Athlete), Dale Moss (Model/Athlete), Broderick Hunter (Actor), Emery Kelly (Musician), Ricky Garcia (Musician) attended the evening and played multiple rounds of “poker” at the VIP table in the center of the room while enjoying Johnnie Walker Black Label cocktails. All eyes were on the table of famed celebrities and fashion elite as they were extremely focused on the game while still sporting laughs, posing for photos and mingling with guests. There were additional tables throughout the venue where guests had the opportunity to play a variety of games including Roulette, Blackjack and Craps. To add to the atmosphere, Title of Work created dynamic videos that played on the screens throughout the venue featuring animated Jack, Queen and King playing cards winking while giving attendees the finger.

350 eager guests quickly filled the room, enjoying signature cocktails from Johnnie Walker Black Label cocktails and Stella Artois beer as well as passed hors d’oeuvres including Shrimp cocktail, deviled eggs with black caviar and salmon cakes. DJ duo, Ergo + Ultra kept the party going while playing the latest beats while the evening brought together the best in lifestyle, community, and of course, fashion.

ABOUT TITLE OF WORK Title of Work is a premium menswear accessories collection by CFDA Designer & Artist, Jonathan Meizler.
The New York-based label is known for integrating the worlds of art, fashion and architecture with innovative designs and unexpected elements. Exploring a distinctive theme each season, Meizler challenges the preconceptions of traditional men’s accessories.
The collection is renowned for its embellished neckwear, and innovative jewelry concepts.
Title of Work is available at high-end retailers worldwide, including Barneys, Bergdorf Goodman, Matches Fashion, Holt Renfrew, Harvey Nichols, and Specialty Retailers worldwide.
About CADILLAC HOUSE CADILLAC HOUSE is Cadillac’s first-ever brand experience center—a public space that brings Cadillac’s design sensibility and passion points to life through a range of dynamic, curated programming and events across the arts, fashion, entertainment, and hospitality. Located in downtown New York City, Cadillac House represents the brand’s commitment to its new home and as a result, offers diverse experiences including a gallery, retail space, and café and exhibition area for the brand’s vehicles— resulting in a venue with an ever-evolving point of view on subjects beyond the automotive industry.
About RETAIL LAB Retail Lab is an innovative program launched by Cadillac and CFDA providing tangible value to designers who are driving the fashion industry forward.
Participating designers, selected through a competitive application process, will gain valuable retail experience under the tutelage of fashion industry experts.
The main component of Retail Lab will be a custom retail shop located on the ground floor of Cadillac House in New York, while also learning integral keys to success in retail, including business development, marketing and public relations. In addition to covering costs associated with a retail space, such as real estate, display units, mannequins, signage and point of sale system, Cadillac will provide each designer with a $75,000 grant to put towards wholesale buys, sales support and marketing.
About CFDA The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association founded in 1962 with a membership of over 500 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and organizes New York Fashion Week: Men’s. It also offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholarship Award, the Liz Claiborne Design Scholarship Award and the Kenneth Cole Footwear Innovation Award. Member support is provided through the Strategic Partnerships Group, a group of high-profile companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA manages the worldwide Fashion Targets Breast Cancer initiative and raises funds for HIV/AIDS organizations, among other programs.

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