This season, CHOCHENG explores a new wave approach to his signature designs. Gently tailored, cotton boucle jackets are updated with matching Swarovski crystal beading, embellished houndstooth trim, or box pleated ruffles on the lapels. Cotton sateen soft shirt dresses are contrasted with handwoven cotton accordion trim, a new handcrafted technique the brand is featuring this season. Runway looks are complimented with handwoven straw top hats while his playful pom poms appear throughout the collection.
Of note, Cho has dedicated himself and his namesake brand to environmentally conscious manufacturing and cruelty-free fashion. Sustainability is at the heart of Cho’s business model. As a lifelong lover of the natural world, he has instilled thoughtful practices into his fashion line since its inception. All fabrics are natural and carefully sourced from heritage suppliers in the UK. His choice of fabrics is at once environmentally conscious and supportive to traditional craftsman methods.
TAILORED BY NATURE
CHOCHENG pays close attention to detail and uses only materials that are 100% natural and cruelty free. All fabrics are sustainable and produced in Europe. All garments are hand sewn in London following traditional Savile Row tailoring techniques. For both environmental and aesthetic reasons, CHOCHENG forbids the use of commercial iron-on interfacing and machine finishing.