Established in 2020, SER.O.YA is a New York-based ready-to-wear label founded with the intention to upgrade and refine your wardrobe. With a focus on crafting effortlessly cool and timelessly luxurious designs—SER.O.YA creates minimalist collections powered by maximum style. Everyday essentials in the form of breathable knits, vintage inspired denim, and ultra-luxe fabrications are interchangeably worn for easy dressing that never compromises. With versatility at its core, the brand’s simple yet significant aesthetic comes through in classic silhouettes that are anything but conventional.
The New York-based brand prides itself on its ability to create effortlessly cool and timelessly luxurious designs. Seasonless staples in the form of breathable knits, vintage inspired denim, and luxe silks are meant to be interchangeably mixed and matched, for easy dressing that never compromises on style. Staying true to its DNA, each piece defies expectations and is anything but conventional—just like you. Consistently blurring the lines between masculine and feminine, SER.O.YA continues to champion individuality within each new collection.