COPENHAGEN FASHION WEEK HOSTS THE INTERNATIONAL PRESENTATION OF GRAN CANARIA SWIM WEEK BY MODA CÁLIDA

COPENHAGEN FASHION WEEK HOSTS THE INTERNATIONAL PRESENTATION OF GRAN CANARIA SWIM WEEK BY MODA CÁLIDA
A selection of Gran Canarian designers and an international firm have unveiled their designs for next summer in an atmosphere that embodied the vibrant spirit of Gran Canaria Swim Week by Moda Cálida in Copenhagen
The presentation of Gran Canaria Swim Week by Moda Cálida took place today in the context of Copenhagen Fashion Week. With this alliance between the Canarian and Danish catwalks, Gran Canaria Swim Week consolidates its commitment to the internationalization of this unique event in Europe in its category. A global benchmark for swimwear fashion that is expanding its international presence year after year. Cross-border cooperation at all levels, joint projects and openness to foreign markets are essential aspects in today’s fashion world, and in this context the alliance with Copenhagen Fashion Week is an important step forward in the international positioning of Gran Canaria Swim Week by Moda Cálida. This international expansion, the result of the strategy of the Cabildo de Gran Canaria, is supported by the Chamber of Commerce of Gran Canaria.

The presentation took place in the iconic Villa Copenhagen hotel, with the participation of five leading Gran Canarian designers and firms and one international designer. The selection of national designers and firms was made up of Elena Morales, Palmas, Aurelia Gil, Chela Clo and Carlos San Juan. They have been joined by the Israeli Gottex. Through an innovative format that has managed to recreate the spirit of Gran Canaria Swim Week by Moda Cálida and redefine the limits of the classic fashion show, a group of models and dancers have worn the swimwear proposals for the upcoming Spring-Summer 2024 season.

“Our presence in Copenhagen is an important step towards the internationalisation of Gran Canaria Swim Week, which we started a few years ago. Our commitment is to turn Gran Canaria Swim Week into a benchmark for swimwear fashion at a European level by betting on the richness of an incomparable location in Europe. To do so in collaboration with such an important European event as the Copenhagen Fashion Week is a success that fills us with pride”. Minerva Alonso, Councillor for Economic Development, Industry, Trade and Crafts of the Cabildo de Gran Canaria, said.

Cecilie Thorsmark, CEO of Copenhagen Fashion Week, underlined the importance of the partnership between the two catwalks: “The partnership between Copenhagen Fashion Week and Gran Canaria Swim Week is proof of the power of collaboration in the fashion industry. While Copenhagen Fashion Week showcases the cutting-edge designs and innovative ideas of the ready-to-wear industry, Gran Canaria Swim Week celebrates the art and creativity of the swimwear industry. Together, these two platforms not only amplify the impact of both events, but also highlight the diversity and inclusivity that define the modern fashion landscape.”

Gran Canaria Swim Week by Moda Cálida in figures

Gran Canaria Swim Week by Moda Cálida is the main flagship of Gran Canaria Moda Cálida and, therefore, the main event of the swimwear fashion week, which is the only professional one in Europe. Founded in 1996 on the initiative of the Department of Industry, Trade and Crafts of the Cabildo de Gran Canaria, the island’s government, its aim is to promote Gran Canarian design as well as to support the growth of the local textile sector. Since then, interest in the platform has grown exponentially to reach more than 373 million people.

A total of 32 national and international fashion brands participated in the 2022 edition of the Gran Canaria Swim Week. During this edition, the official website of the event was visited by around 10,500 users, of which 80% came from Spain, closely followed by Italy and Turkey. Compared to 2021, visibility increased by 3% with 720 print publications with a reach of 60 million readers. Gran Canaria Swim Week closed its 2022 edition exceeding 2.45 million impressions, and 201.4K interactions were achieved among the 577 publications made on social networks during the catwalk. Therefore, the total reach exceeded 2.6 million users across all social networks and a total of more than 300,000 interactions.

Minerva Alonso (right), consejera de Desarrollo Económico, Industria, Comercio y Artesanía del Cabildo de Gran Canaria & Cecilie Thorsmark (left), CEO de Copenhagen Fashion Week


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