RUTHIE DAVIS ANNOUNCE’S DISNEY FROZEN II INSPIRED COLLECTION
The First Installment of the Disney x Ruthie Davis Collaboration Launches Today
New York, NY – (November 21st, 2019)
Ruthie Davis announces the release of a Frozen 2 inspired footwear collection for Holiday 2019 to launch in conjunction with the highly anticipated sequel. Following the three-time acclaimed Disney Princess x Ruthie Davis collaboration for Jasmine, Snow White and Mulan, this marks the first of the Disney x Ruthie Davis collaboration.
“This is an exciting collection as it is inspired by not one but two incredible sisters: Anna and Elsa. They each bring their own voice and journey to the designs, so we broke the collection into two distinct groups – one more Anna inspired and one more Elsa inspired” shared Ruthie.
Blending Disney’s inspiring storytelling with the creative force of Ruthie Davis, this collection will continue to symbolize today’s empowering Disney female characters. Comprised of 6 styles that embody the voices of Frozen 2’s Anna and Elsa, the shoes, like the characters themselves, are larger than life. Similar to the journey we see Anna and Elsa take as they evolve with courage and confidence , Ruthie Davis designs shoes that make women feel optimistic and empowered throughout their own journeys in life.
The capsule features Swarovski Crystal stilettos, iridescent PVC accents, silver glittery ankle boots and platform sneakers adorned with Frozen 2 inspired iconography. “I was very much inspired to design this collection as it is very sensory involved” said Ruthie. “You can feel the icy temperatures, see the incredibly rich and multi-dimensional forest hues, touch the soft luscious materials and hear the swirling Nordic wind spirit. This group of shoes is designed to take you away to a faraway mythical place that is exquisite and otherworldly.
The incredibly popular Disney x Ruthie Davis collaboration was recently honored by the American Apparel & Footwear Association and beneficiary partner CFDA with the 2019 American Image Award for Collaboration of the Year following the Snow White and Mulan collections. “I am honored to work with a team at Disney who is smart, professional and the ultimate creative team players. We inspire each other and our collaboration has been seamless. What my brand stands for and what Disney Princess stands for are totally in sync,” said Davis.
The collection will be available for purchase on Thursday, November 21st exclusively on Ruthiedavis.com and at The Curated by Christian Siriano in New York City. The styles retail for $598 – $898.