37 years of fantasy and rigor.
37 years of pink bow ties.
37 years of wearing an embodied brand, a true brand.
37 years of transposing the French Flair of the Showbiz grounds into the brand’s values.
37 years old is a good age and Eden Park celebrates it by offering the best of French
give particular importance to the quality of materials and the
work of details. Eden Park has, over all these years, established itself in France and in the 37 countries where it is present, as the Parisian brand inspired by the values and codes of rugby.
knows how to combine the spirit of the times with its very distinct identity, a magical combination allowing it to be the undisputed brand in the premium universe.
It’s by playing with Basque berets, long shorts, blazers, black makeup, with gold crampons and to finish with a pink bow tie on the occasion of 2 finals of the French championship in front of 50,000 people at the Parc des Prince and live on television that these players from the Racing Club de France affirmed their offbeat philosophy: the very essence of Showbizz and now of the Eden Park brand. Obeying the rules was part of their life. But breaking them was what they stood for. Carpe Diem was their philosophy.
The idea for the bow tie was born some time before the final. They had to quickly find the symbol of their state of mind which would illustrate this exceptional final day, a unique occasion which deserved to be celebrated in the famous “number one”, that is to say in a tuxedo. It was Eric Blanc who had the idea of keeping only the bow tie which they considered more festive in pink, a nod to their mascot, the famous panther of the same color and their boxer shorts worn under the shorts during matches. It was Franck Mesnel who returned from New Zealand with the name Eden Park, cathedral of rugby and scene of the first World Cup in which he participated as a finalist in 1987.