IVY PARK NOIR’s head-to-toe offering includes bold and innovative footwear that re-imagines a new era of style and function. Sleek molded and debossed elements add an architectural foundation to the collection’s sneakers, while a chunky, over-the-knee boot offers utilitarian fantasy.
Designed with the inclusivity endemic to the IVY PARK brand, the range offers sizing from XXS- 3XL and price points from $35 – $350 USD. IVY PARK NOIR will be available in select adidas stores, online at adidas.com/ivypark, and in select partner stores globally beginning October 12, 2023.
Drawing inspiration from the Film Noir genre, and the strength and dynamism of the photographers the likes of Helmut Newton and Richard Avedon, the campaign lauds the essentialism of the all-black line. Elevated black and white portraits, taken against a soft white-grey background, are offset by a playful spotlight that imbues the images with intrigue, and freedom. The campaign, like IVY PARK, upholds fearless confidence, celebrating those who move through the world, unapologetic in their self-expression.
Notes to Editors
The adidas x IVY PARK NOIR collection consists of:
Fabrics and trims:
3-D Molded Knit
About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label, and management firm founded in 2010 by entertainer and entrepreneur Beyoncé. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live performances and concert production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy®-nominated Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performance at the Coachella Valley Music & Arts Festival in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018).
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.