For the Love of Vintage Jewelry! Photos by Nicolas Potts

For the Love of Vintage Jewelry! 

Elizabeth Potts, the Founder and creative force behind the brand The Moonstoned is the woman to follow when it comes to the antique and vintage jewelry. The Moonstoned is a carefully curated website where you can find the perfect piece of vintage jewelry to add to your collection.

By Serena Velarde

 Below, Potts discusses her humble childhood beginnings in New Mexico, her expertise in the world of jewelry and what she foresees for the future of herself and her company.

For better reader clarity, the interview is lightly edited.

Fashion Maniac:

Where did your love for vintage jewelry come from?

Potts:

I grew up in the Southwest and as a child, I remember walking around with my grandfather on our ranch as he would pick up shards of pottery and be able to tell me the history of it. Afterward, we would string them together with twine and wear them. When I was about 13, I went to a Zuni reservation and witnessed a woman’s coming of age ceremony. I got to sit down with the community as they were celebrating and making jewelry to commemorate this special moment. I witnessed firsthand how wearing a piece of jewelry can translate into your history, your ancestors, how you feel, and how you express yourself. It’s really beautiful.

Fashion Maniac:

How was your experience taking silversmithing classes?

Potts:

It was really fun, and I am grateful for the experience because I got to learn how to make jewelry with my hands. The fabrication process is so complex and hasn’t changed much in hundreds of years. I have always been a huge history nerd, so the more I worked with my hands, the more it connected in my brain. It definitely made me appreciate antique and vintage jewelry even more.

Fashion Maniac:

You opened your business in 2016, what was that process like?

Potts:

I spent a lot of time working for other people and using my passion for jewelry to make these people money. I also worked in nightlife and in hospitality and I was really scared to leave a steady paycheck, even though I knew deep in my bones that doing this for other people wasn’t right. One day I was in Australia visiting my husband on the beach in this little cafe and I said, “If I’m not going to take the chance on myself right now, then I’m never going to do it.” Then I sat down with my computer and I bought the domain for around 120 bucks. After that, I began the tearful process of working on a website with no real computer experience. For the first year or two, I really had to make sacrifices because I needed to focus on what I wanted and to put in the time for my business. It took a good year and a half for me to see some sunshine through it and it was a wild ride.

Fashion Maniac:

What is like traveling the world to look for vintage jewelry?

Potts:

I grew up with my mother in a really small town and we didn’t have much money growing up. My mom was the queen of cutting up the newspaper to find out what yard sales were happening, and she would pop up in the car as soon as the sun was up to have a full day of yard sailing. I got that experience for treasure hunting from her and I tap back into that when I am searching for jewelry. If I’m driving around near my home in Upstate New York, I’ll check out the little towns around me for a church sale or a fair going on. On the other hand, when I travel, I’m always looking to see what kind of little antique markets and vintage stores are around. You never know when you will suddenly find really beautiful treasures!

Fashion Maniac:

How has your buying been affected by the pandemic?

Potts:

Many people like myself who sell online are really suffering and seeing a huge shift in the industry. I only work with jewelry dealers that I feel like I can build a real relationship with, so regardless of where they are in the world, they are people that I keep in contact with no matter what. The antique jewelry scene is a handshake business and I am very proud of my word. I always make sure that I put my money where my mouth is, and I pay out my dealers immediately. Because of this, I have been put me in a position where I have a lot of trust with the people I work with, something that’s pretty rare today.

Fashion Maniac:

What do you see for the future of your company?

Potts:

I really love engagement rings and rings of celebration, so I would love to be able to expand enough that I can have the time to work one on one with customers about really important pieces in their life. Whether it be an engagement ring someone wants to purchase or a stone someone inherited that they want to turn into an heirloom.

For More Information on Elizabeth Potts and The Moonstoned Visit:

https://themoonstoned.com

https://www.instagram.com/themoonstoned/


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