Fourth of July Story: Veteran-Owned Fashion Companies

Fourth of July regarding two veteran-owned fashion companies that were recently featured in Google’s annual Economic Impact report.

There are over 2.4 Million veteran-owned small businesses in the United States, employing 5.8 million people, and the following companies are perfect examples of this growing trend.

Outdoor Equipped ( is a company that sells clothing and footwear with the adventurer in mind.
The company started in 2012 when Army Infantry Branch veteran Mike Mayo got tired of the corporate world.
Mike brought his brother Chad Hankinson on as CEO, and they began using Google tools, which have enabled Outdoor Equipped to differentiate themselves in a crowded marketplace.
In 2016, business boomed to the tune of nearly $50 million in online sales.

Kalso Earth Women’s Solar Vintage Leather Shoe

Dr. Martens Unisex Pascal Di Paolo Backhand 8 Eye Boot

Dr. Martens Women’s Tina Arcadia Brogue Chelsea With Kiltie

Dr. Martens Men’s Geraldo Brando Ankle Strap Sandal

Dr. Martens Men’s 1461 Hogarth Renaissance A 3 Eye Shoe

Fitflop Women’s The Skinny™ Criss-Cross Leather Slide Sandals

Combat Flip Flops ( was created by U.S. Army Rangers, Matthew Griffin and Donald Lee who both witnessed firsthand the devastations of war during their tours in Afghanistan.

They saw that lack of education and employment was a main driver of negative effects in these war-torn areas, so they designed the company to support textile manufacturers in war-torn countries and use the profits to fund education and demining efforts around the world.

Today, online sales comprise 80 percent of their revenue.

AdWords, Google’s advertising program, helps them market their footwear, clothing, and accessories to consumers who believe in their mission.

Through their sales, they’ve helped fund the clearing of 7,700 square meters of landmines in Laos, put 255 girls through school in Afghanistan, and provided permanent jobs for 40 at-risk workers in Colombia.

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