“Golden Barbie” JASMINE SANDERS -The NEW FACE Of AS by DF’s Fall 23′ Sustainability Collection Campaign


Introduces JASMINE SANDERS As The FACE For Her Fall 2023 Collection!

Fall 2023 collection of sustainable leather and fashion brand, AS by DF, has pulled in environmentalist, JASMINE SANDERS.  With a growing passion for all things environmentally friendly, Jasmine, who is a good friend of the campaign photographer, Alex De Leon (husband of Josephine Skriver who modeled the previous campaigns look book) was called upon to do the shoot and was beyond ecstatic when chosen and welcomed the opportunity to be the face for the new collection Fall 2023 collection!

Onboarding a team that thinks alike made the experience even better.  Denise, Jasmine, and Alex all share a love for nature, travel, and adventure and are advocates for change and fighting to protect our planet.

Shot in El Mirage, located in California’s Mojave Desert, the images the team created turned out amazing capturing Jasmine in some dramatic poses capturing the essence of the AS by DF woman.  It’s also essential to Denise to showcase the beauty of the planet we live on within her campaign images.  For instance, her 2022 collections were shot on model Arlenis Sosa in the hilltops and “sacred valleys” of Peru and Josephine Skriver at Mormon Rocks.

The collection features an array of dresses, skirts, tops, bustiers, blazers, cargos, leggings, boyfriend jackets, ruching, cut-outs, and more.  Materials used this season are recycled, upcycled, and stretch lambskin leathers, dresses made of neoprene (a new direction), liquid jersey crepe, jacquard, organic cotton, power stretch knits, and viscose twill.

AS by DF Donates $10 of every garment sold with a $25,000 guaranteed donation to the non-profit organization Ocean Conservancy to help clean up ocean pollution + protect the future of our oceans.

About Denise: 

Designer and founder, Denise Focil, has created a contemporary brand of fashionable luxe leather pieces that are tackling and disrupting the leather apparel industry one garment at a time.  Re-envisioning the conceptual and creative process by applying the standards of sustainability, she has created a socially conscious collection using modern technology to take leather scraps, which would have otherwise been landfill that is seamlessly pieced together to create stylish and chic must-have pieces for every woman’s wardrobe.


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