House of Mua Mua SS2022

 House of Mua Mua
Female Founder / Owner : Ludovica Virga
About the brand: House of Muamua was founded in 2016. The Italian high fashion house showcases irony and bold femininity. The Brand’s philosophy is ‘I don’t give a chic’. For the creative director Ludovica Virga, fashion is fun and is not to be taken too seriously. ‘I’ll save the world one sparkle at a time,she says.
House of Muamua tries to be as entertaining as sustainable by using made-in Italy recycled wool, PET paillettes, and up-cycled denim. The debut show at Arab Fashion Week, won the best designer award and the love of celebrities like Paris Hilton, Madonna, Gwen Stefani, Doja Cat, Lele Pons, Avril Lavigne, Saweetie, and so on. House of Mua Mua is known for its iconic rice field catwalk in Bali during the lockdown and most recently a fab show at NYFW Powered by Art Hearts Fashion this February.



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