HUM.AI.N, the new gang of models is here and set to redefine fashion’s version of digital fashion. RENDOOO & NAMESldn
As we increasingly experience life through screens, the modelling industry is undergoing a radical reformation. Digitalisation has changed how young consumers relate to beauty and fashion. Digital natives want to see a changing face of beauty — unpolished, raw and real.
HUM.AI.N will be breaking barriers and disrupting stubborn boundaries of physical beauty and gender. HUM.AI.N new digital gang represents everything the original cover girl did not: diversity, individuality and inclusivity. Appetites for beauty are shifting with evolving industry standards. The new age of accountability marks a turning point for fashion’s idea of the ‘feminine’ ideal.
RENDOOO & NAMESldn have partners to create hyper realistic digital fresh faces. With diverse characteristic and unique features, the models are delivering on new realms of beauty. Shunning the notion that one size fits all, their looks are disruptive to the outdated beauty system. This new crowd of models is set to debut on NAMESldn’s digital platform.