BLACK-OWNED BRAND TO KNOW: IMAD EDUSO
February is Black History Month + Valentine’s Day…and Dami Olukoya is a fashion designer to know! As the founder of black-owned womenswear brand Imad Eduso, Dami is an icon whose designs inspire women to embrace all aspects of womanhood and femininity. Recognized by their contemporary silhouettes and unique play with vibrant colors, each design is created as an ode to women by enhancing the beauty of all different shapes, sizes and skin tones. Dami started designing at the age of 15 and is proud to say her high school prom dress was the first garment she ever made. Imad Eduso launched in 2017 from Dami’s hard-work, resilient mindset and dedication to achieving her lifelong goals. “Before size inclusivity became a buzzword, it has always been important to me as a designer, knowing that I am a Nigerian and a full figured woman I design for myself, my sisters and other women who are not considered the conventional size. I always want all women to derive pleasure from getting a piece from us and knowing that they have been considered.” says Dami. Imad Eduso takes modern female designs to the next level and continues to push the African woman’s identity in fashion beyond traditional lines.
In honor of Valentine’s Day, Imad Eduso introduces a limited edition LALA Dress, featured below. For more information, www.imadeduso.com
IMAD EDUSO latest collection is called SISI for SS 2023. SISI is the quintessential woman in her prime who is unafraid to express her opinion and enjoys her independence. The brand envisioned the Imad Eduso woman as a “SISI’ and created a mixed collection that caters to the special seasons of the Imad woman, bride and child. The Imad Eduso woman has invested much time into rediscovering her passions and exploring her range for every season of life. Pieces that embrace her as woman surpassing milestones, the bride, the mum, the hostess and most especially a woman living her best life. Consistent with the brand code, Imad Eduso’s latest pieces are quirky and bold, sometimes ironic. They are a perfect medley of textures, colors, and shapes. For the unconventional bride, SISI s a curated mix made for prenuptial ceremonies transitioning seamlessly from one event to another. Shop SISI at www.ImadEduso.com, also available at Wolf & Badger.
SISI Fashion Show Video: https://drive.google.com/
SISI COLLECTION BY IMAD EDUSO AT LAGOS FASHION WEEK