Inspired By Art & Soccer, Pepsi’s Capsule Collection is a Show-Stopper

Inspired By Art & Soccer, Pepsi’s Capsule Collection is a Show-Stopper

UNITING THE HOTTEST STREET ARTISTS WITH THE EXCITEMENT OF FOOTBALL, PEPSI AND BOOHOOMAN INTRODUCE THE ART OF FOOTBALL LIMITED EDITION CAPSULE COLLECTION. INSPIRED BY THE FUSION OF ART AND SPORT.

“LOVE IT. LIVE IT.” IN STYLE WITH FOOTBALL FANS AROUND THE WORLD

Inspired By Art & Soccer, Pepsi’s Capsule Collection is a Show-Stopper
Hot on the heels of its two-part global design project, Pepsi is gearing up for the unveiling of its final installment.
As a continuation of #LOVEITLIVEIT,  the international campaign which fuses art and sport, the iconic beverage brand is coming full circle by adding fashion to the mix with today’s unveiling of its “Art of Football” capsule collection. 

The lifestyle brand recognized for its ongoing support of emerging artists and multi-faceted capsule collections, returned last month with #LOVEITLIVEIT, a campaign that rendered famous athletes personal stories into visual artwork, inspiring the “Art of Football” fashion capsule. 

International lifestyle and fashion heavy-hitters collaborated on this much-anticipated capsule collection. 

Offerings include vibrant athleisure pieces from U.K’s Boohoo and Umbro, a selection of apparel, bags, headgear and phone cases from Russia’s streetwear brand Anteater, luxurious frames from Le Specs and designer caps from New Era—a dynamic blend that’s sure to shake up the contemporary retail space.

The collaboration is finally hitting stores, all partners’ e-comm sites, and www.boohooman.com/pepsi TODAY, Monday, May 21st, right in time for Memorial Day weekend shopping! 

 

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