KAY® Jewelers Announces Exclusive Bridal Jewelry Collection with
Leading Special Occasion Brand Adrianna Papell
Available in stores and online October 24, the collection features
modern and contemporary diamond rings starting at $599
(October 23, 2019)
KAY® Jewelers, the number one jewelry store in America, today announced the launch of the Adrianna Papell bridal jewelry collection, an assortment of 23 modern and contemporary engagement rings and coordinating bands. The exclusive collection was inspired by the feminine elements the world-renowned special occasion apparel and accessory brand is known for in its designer dresses.
“We are excited to present the latest exclusive jewelry collection in our bridal and engagement ring category, Adrianna Papell,” said Tonia Zehrer, Chief Merchandising Officer at Kay Jewelers.”Our collaboration with the Adrianna Papell team allowed us to combine their sophisticated design aesthetics with Kay’s diamond expertise, along with our signature attention to detail and workmanship to create a collection that is truly affordable luxury at prices from $599. At Kay Jewelers, we know that every love story is unique and our new Adrianna Papell collection will give our customers an exciting new way to express their personal style.”
The Adrianna Papell collection is especially perfect for customers who are searching for modern and contemporary diamond rings to complement the bridal gowns she already knows and loves. Beyond simply featuring stylish designs, the collection features rings that are rooted in a heritage of superb workmanship. The unique assortment features ring styles designed with fluid, dimensional contours such as carved galleries, fine filigree and milgrain accents that draw your eye to the center of the diamond.
“We are thrilled to partner with Kay Jewelers to extend the Adrianna Papell product offering into diamond jewelry, as we further solidify our position as an iconic wedding brand,” said Jaynee Berkman, President & Chief Creative Officer, Adrianna Papell. “The Adrianna Papell collection offered at KAY will allow each and every woman to experience affordable luxury and make their engagement and wedding days feel truly special.”
Kay is helping make engagement season enjoyable and exciting for customers this year by helping them find that perfect ring for their special someone. And now with the Adrianna Papell collection, Kay customers can find modern and contemporary diamond rings to complement the flair and accessible beauty of the gowns they love. Customers can browse the Adrianna Papell and other collections in stores now or online at Kay.com.
About Kay® Jewelers
Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates Kay® Jewelers among its approximately 3,300 stores. For additional information on Kay® Jewelers visit www.Kay.com , follow us on Facebook® (www.facebook.com/KayJewelers)
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About Adrianna Papell
“Beauty revealed. Making every moment, and every woman, feel special.”
For 35+ years, the Adrianna Papell Group, a New York City based apparel, shoe and accessory company, has been focused on revealing the beauty in every woman. With an artisanal attention to detail and quality craftsmanship and fit, Adrianna Papell collections are infused with a timeless elegance and eclectic flair that empowers women of all ages and silhouettes to feel and look their best. Each piece is designed for the way women live today-transitioning effortlessly from one occasion to the next. Today, the Adrianna Papell brand has a substantial market share in the dress business and is distributed to all leading retailers in the United States and through the brand’s direct-to-consumer ecommerce site. The Adrianna Papell Group has expanded its business across 31 countries through various channels, including free standing stores, and is fast growing its brand recognition in the wedding industry with a full complement of head-to-toe attire to dress a bride and her bridal party from say “Yes!” to “I do!”. Adrianna Papell strives to celebrate the important moments of life by celebrating the women who experience them.