Lasoschmidl Tokyo FW2022 photos by Julius Hayes

LAZOSCHMIDL FALL/WINTER 2022
“IT’S OVER”
Based on a song created within a lucid dream, the collection is the chorus for a pre-apocalyptic hymn of positivity. It’s over. Maybe yes. Maybe not.
In this dream, a girl band is singing this song. The dreamer is watching their performance on a video screen in a bar.
The song is so enticing that he wakes up, grabs his phone, and records a voice message.
It’s a break-up love song. It indicates disparity while longing for the feeling of belonging together.
The dream of continuing. Being able to continue. Being together.
When I look in your eyes and I look at your sins.
When you follow your heart and I follow my dreams.
Then, baby, it’s over. It’s over.”
Garments feature Japanese writing in bright pop colors on tight rib tops and fleece hoodies enriched with Swarovski crystals. Retro techno cowboys are dressed in reworked chaps, frayed hand-painted chinks, neoprene suspender bodies, overdyed workwear denim, sheer chiffon shirts, and bouclé surfer hoodies. Accessories introduce, for the first time, patent leather tote bags and hand-knitted hanky scarves.
The butterfly motif appears this season as prints and painted leather bolo ties as the brand’s recurring motif of transcendence and ultimate transformation into dressed-up beauty.
Credits
Film: Julius Hayes
Artistic director: Andreas Schmidl
Casting director: Josef Lazo
Styling: Emma Thorstrand
Hair: Jesper Hallin
Make-up: Jasmine lundmark
Music: Carl Hijelm
Photo assistance: Julia Malmqvist
Styling assistance: Lena Scheins
Models: Nisch Management
Special Thanks
Serge Carreira, Gustav Skärbring, Mathias Faltmarsch, Sandra Marquina, Nora Svenson
Press
AuremeniPr

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