Louis Vuitton Names South Korean Actor Gong Yoo as New House Ambassador

Louis Vuitton is proud to announce esteemed South Korean actor Gong Yoo as its latest House Ambassador.

With a celebrated career that has captivated audiences worldwide, Gong Yoo exemplifies the spirit of Louis Vuitton with his commitment to excellence and innovation in his craft.

Gong Yoo’s remarkable journey in the entertainment industry is marked by iconic roles that showcase his versatility and charisma. From his breakthrough performance in the series “Coffee Prince” to his critically acclaimed role in the thriller “Train to Busan,” and most recently in the SF mystery thriller series “The Silent Sea,” Gong Yoo has consistently pushed boundaries and demonstrated an unwavering dedication to his art.


His contributions extend beyond acting into meaningful activism, reflecting Louis Vuitton’s commitment to charitable, sustainable, and social endeavors. Gong Yoo’s efforts to raise awareness about environmental issues and mental health resonate with Maison’s commitment to crafting a better future.

Indeed, no stranger to the Maison, Gong Yoo’s relationship with Louis Vuitton is strong and ongoing, from attending men’s shows and the opening of the exceptional Louis Vuitton Maison Seoul, to fronting the global LV Tambour Horizon watch campaign.

Now as a House Ambassador for Louis Vuitton, Gong Yoo will bring his unique style and influence to a range of initiatives, continuing to inspire and connect with global audiences through shared values of creativity, innovation, and human touch.


The Maison looks forward to this collaborative journey ahead with Gong Yoo.


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