The SS20 collection by Pepa Salazar presents a reflection on the historical dilemma between the new and the old.
Among coats and tights and technological corsets, Pepa Salazar is inspired by his most recent archive to create a conversation about his structural vision of fashion.
This reflection, combined with the designer’s own imaginary, leads her to study the concepts of the sexual and femininity within this dilemma between the new and the old, and becomes the leitmotif of the collection.
The campaign also invites to explore this retrospective by redesigning a Sutra swing for the campaign set and with which the model interacts as a projection of their body.
The garments of the collection have a global starting point: the most technological contrast with typologies of 18th-century garments through which the woman’s figure is reinterpreted with corsets, dresses, oversized jackets, bras or overalls and accessories like cops.
Corsets and dresses made of nylon and combined nylon, have details such as pockets with rubber bands and tulle straps that fit the waist to reinforce the harmony of body volumes.
Oversized jackets and blazers made of silk are redrawn with puffed sleeves and scrunches through adjustable straps to function as dresses and unisex outerwear, and are completed with oversized pants and puffed mini shorts.
The classic lightness of the designer appears in silk bras with crossed ribbons, and bodies and overalls made of elastic tulle with draped shapes that are modeled on the body.
The color range chosen by Pepa Salazar focuses on the classic black, gray and dark green with color injections in pink, yellow and fuchsia.
Thus, Pepa Salazar proposes for SS20 a universe in which the study and confrontation of the old and the new gives way to questions about gender, sexuality and aesthetics to approach fashion to art in a more structural, conceptual and profound way, beyond of the superficiality of the form.
This desire of the designer to provide depth to the shape and skeleton of the garments, has led her to include in her lookbook explicit structural references of corsets and gossips of the eighteenth and nineteenth centuries – belonging to the archive of the Museum of the Costume of Madrid – through radiographs



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