PERSTA X EGONLAB PFW SS2024

A Manifesto for Fluidity and Freedom

When the ancient philosopher Heraclitus professed, “No man ever steps in the same river twice,” he meant that change is the only constant in life. The EGONLAB Spring/Summer 2024 collection takes this timeless wisdom and makes it tangible, reminding us that, like a river, identity can be ever-flowing and unconfined by societal molds. Built upon the powerful words of Patjim Statovci: “Nobody has to remain the person they were born; we can put ourselves together like a jigsaw,” the collection introduces a rebellious declaration of self-determination.

Titled “Toute première fois,” which translates to “the very first time,” the collection awakens a profound resonance with the power of decision, liberation, and rebirth. It invites us to an introspective journey that navigates through the terrain of gender norms, awakening the senses and daring us to redefine our relationships with our bodies. EGONLAB presents a panorama where identity isn’t set in stone but is a flower in perennial bloom—a “flower of evil” ready to sprout in a world in desperate need of color.

Traditional tailoring, the brand’s signature, transforms into a metonymy for change, continuously reshaping and molding itself to the needs of the body and the whims of the heart. The calculated curves delicately etched into each piece serve to enhance the body’s silhouette, breathing life into identities that are not only unique and open, but also fiercely subversive.

With a punkish swagger and a brush of sensuality, EGONLAB brings forth an array of materials, creating a sensual tension that echoes the core message of the collection. The tactile intimacy of denim and leather alludes to a primal connection with our physical selves, a reminder that to truly understand ourselves, we must first feel, taste, and embrace our own corporeality.

he Spring/Summer 2024 line embraces life’s multiple-choice questionnaire, encouraging us to explore every possibility and live with an intensity reminiscent of the exhilaration and trepidation of our very first times. The brand crafts a new masculinity, one unbound by traditional norms, and prompts us to embrace the allure of this fluidity, whether we identify as masculine today, feminine tomorrow, or anything in between.

EGONLAB’s Spring/Summer 2024 collection is a testament to collaboration, marrying the brand’s aesthetic with the talents of Umbro China, Linda Farrow, TOGA VIRILIS, and Syro. These partnerships culminate in an array of stylish leather boots, statement glasses, and versatile heels that reflect the brand’s signature punk aesthetic and the collaborators’ distinct styles.

The most intriguing partnership comes from EGONLAB’s collaboration with French jewelry brand Persta Paris. A distinct piece of jewelry—a versatile cockring that doubles as an ear cuff and a ring, adorned with more than 70 semi-precious stones—stands as a symbolic centerpiece of the collection. It’s a provocative yet elegant symbol of the Spring/Summer 2024 collection’s central theme: the celebration of personal freedom, self-expression, and unbridled sensuality.


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