Pronovias and Kleinfeld Reveal 2020 Capsule Collection


For the 2020 wedding season, Pronovias and Kleinfeld have launched their second capsule collection of exquisite styles splendidly imagined for today’s bride.

Mara Urshel, Co-Owner of Kleinfeld Bridal commented, “The success of the premier collection exceeded our expectations and I know our brides and staff will fall in love with the new collection in the same way they did last season.”

The Pronovias x Kleinfeld 2020 collection includes a wide range of silhouettes, from a chic mermaid gown in smooth crepe with a delicate lace detail, to a show-stopping ballgown with appliques in embroidered thread tulle and beading, allowing options for every bride. Each gown was flawlessly crafted to guarantee the perfect fit, appealing to a wide range of brides and body types. The veils in the collection prove to be the perfect complement to the varied gowns, ensuring a complete look for each bride.

After a successful first season collaborating with Kleinfeld, it is our pleasure to continue this partnership and offer American brides Pronovias’ exceptional design with Kleinfeld’s expertise in customer service. As we continue our expansion in the US, we are thrilled to partner with Kleinfeld to offer this special capsule collection highlighting Pronovias’ glamour and remarkable craftsmanship,” said Amanda McCormick Bacal, president and managing director of North America.

The Pronovias x Kleinfeld capsule collection will be available in the United States exclusively at Kleinfeld starting September 12.  Gowns are available in sizes ranging from 0-32 and beginning at $2,500.

About Pronovias:

The Pronovias Group is the international leader in the luxury bridal wear sector, with an unmatched portfolio of renowned brands like Pronovias, St Patrick, White One, Nicole and Ladybird, across more than 4,000 points of sale in 105 countries. A family business founded in Barcelona more than 50 years ago, in 1964, the Pronovias group was acquired by private equity fund BC Partners in October 2017 and is on track to further expand and underpin its leading international position in the luxury bridal wear sector.

About Kleinfeld:

Founded in 1941, Kleinfeld is the largest luxury bridal retailer in the world, carrying an unparalleled selection of American and European designer gowns. The 35,000 square-foot flagship salon is located in the heart of Chelsea, New York City, and is host to TLC’s hit show, Say Yes to the Dress.


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