RICHERETTE LAFW with Art Hearts Fashion SS2024 photos by Mark Gunter /Getty

From the Creative Minds Behind Heatherette, Club Kid Richie Rich Stuns Crowds with RICHERETTE Queer 90’s Fashion Collection at LA Fashion Week

Club Kid Richie Rich returned to the West Coast in October to reveal his newest RICHERETTE fashion collection in front of a star-studded audience of fashionistas at this year’s Los Angeles Fashion Week powered by Art Hearts Fashion in downtown Los Angeles at the iconic Majestic Downtown (650 S Spring Street, Los Angeles, CA 90014.

Redefining Queer Street fashion in 2023, Richie’s new BOOM: Disco Pop Fun fashion collection features a variety of street and club wear ensembles including graphic t-shirts, leggings, dresses, skirt top sets, and shorts dazzled with bright colors, ruffles, tulle, and sequins. “Introducing RICHERETTE to the west coast and celebrating queer club fashion meets street couture has been such an epic experience that was inspired by my Club Kid days and disco/house music,” Richie said.

Richie is famously known for creating the globally successful fashion brand, Heatherette, which was most notably worn by Naomi Cambell, Pamela Anderson, and Kim Kardashian and popularized by collaborations with Mac Cosmetics, Vans, and Hello Kitty. “I’m doing it all over again with my newest RICHERETTE fashion brand that spotlights 90’s club fashion, queerness, and gender-bending androgyny,” Richie continued.

Known as a part of the 90’s Club Kid scene in New York City, Richie famously planned, hosted, and partied in the elite queer nightlife, making a name for himself as a prominent nightlife figure and fashion designer. “Even though my party monster days are mostly behind me, I’m excited to help bring the 90’s streetwear fashion to the forefront again. With ‘NSYNC returning to the mainstream and a lot of 90’s trends going viral on TikTok, I think now is the perfect time to bring my latest fashion line to LA,” Richie said.

Richie has collaborated with many inspirational fashion and music icons over the course of his career– from Madonna to Paris Hilton, Nicky Hilton, Boy George, David Beckham, Backstreet Boys, NSYNC, Gwen Stefani, Britney Spears, Kylie Minogue, Mariah Carey, and Beyoncé, the 90’s era and gay nightlife scene continues to be a source of inspiration for him. “From being on iconic talk shows like The Joan Rivers Show, to Geraldo, Phill Donahue and judging on Project Runway, I’ve had wild and fun experiences in the entertainment and fashion industries and I can’t wait for this next journey with RICHERETTE,” Richie said.

Select looks from the BOOM: Disco Pop Fun collection will be available for purchase online at in the coming weeks.


RICHERETTE is a new queer fashion street and nightlife brand designed for women, and men and they are, founded by Richie Rich. As the leading creative director and founder of RICHERETTE, Richie’s fashion inspiration comes from 90’s pop culture, queerness, and house music, incorporating bright colors, glitter, unicorns, and catchy phrases into each streetwear and clubwear piece. Richie has established a successful career as a worldwide acclaimed fashion designer, trendsetter, and nightlife entertainment figure in the New York City nightlife scene as an original member of the notorious Club Kids. Top celebrities like Kim Kardashian, Naomi Cambell, and Pamela Anderson have famously walked the runway in Richie’s past fashion runway shows for his previously critically acclaimed fashion line, Heatherette. Richie and his fashion ensembles have been featured in world-renowned fashion and celebrity media outlets including Vogue, Vice News, Page Six, Refinery 29, Daily Front Row, Paper Magazine, The Daily Mail, and the New York Post to name a few. Adored by the masses for his unique creativity, originality, and flamboyant street style, Richie is often idolized by many within the LGBTQ+ communities for living vibrantly and fiercely in the public eye as an outgoing creative who spreads love and joy. Raised in the San Francisco Bay Area, Richie has spent the last two decades in New York City where he currently resides.  To learn more about Richie Rich, follow him on Instagram @ReallyRichieRich and shop the newest RICHERETTE collection online at

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