Samantha Giraud Paris SS2020

Samantha Giraud

Inspired by Japanese culture, art, and style, the Samantha Giraud S/S 2020 collection expresses self-love and the epitome of internal transformation prominent in today’s global pop culture.

Haute couture and sportswear designer Samantha Giraud’s spring-summer 2020 collection, “The Timekeeper” is an homage to Japanese culture.

Throughout this season’s collection, she fuses together bright and vibrant colors and messages of self-love with the classical romanticism and femininity found within Parisian gardens outside of the Louvre during the 1950s.

Many of her designs are tee-shirts that are simple and structured with the main messaging of self-love prominently displayed across the chest; yet, other pieces such as couture dresses, jackets, and tops contain effortlessly chic draping with the utmost detail.

Her ready-to-wear pieces promote four horizontal lines as well as the Japanese infinity wave, symbols of self-confidence, and inner transformation.

She uses sleek masculine tailoring techniques but adds a feminine edge by incorporating applique, embroidery, and sparkling accents.

The majority of the ready-to-wear designs in this collection are wearable year-round for most occasions.

Some pieces are even unisex.

Samantha’s haute couture dresses are modern masterpieces with significant color, bold texture, and embellished details featuring flowing skirts, ornate crystal accents, and mesh bodices.

These elaborate dresses are handmade with painstaking attention to detail, the mastery that transcends generations, and has roots ingrained in French history and culture.

These handmade dresses are simply an expression of luxury, opulence, and sophistication in the truest form.

Using silk, organza, cotton, and other high-end fabrics, Samantha creates a series of different designs in varying shapes and silhouettes that can be worn separately or as a cohesive collection season after season. Elegant, romantic, and fun all at the same time, Samantha’s sense of fashion is appreciated all over the world.

About Samantha Giraud

Samantha Giraud is the founder and creative director of global performance and sportswear brand, XAMAS. As a former figure skating coach, she also founded ICE MODEL, a modelling contest since 2011.

She established her designing career since 2003 and expanded her fashion artistry at the renowned “Ecole de la Chambre Syndicale de la Couture Parisienne” in Paris.

Samantha’s fashion intuition is deeply influenced by her mother, bringing about her passion for creating chic, elegant and high-quality apparel. Her mother has experience working with global fashion labels over the years.

Samantha loves nature. It is her source of endless inspiration. From bright, varied colors, exquisitely streamlined tailoring to standout unique pieces, her signature style is boldly exhibited with intricate hand beading, embroidery and rhinestones.

She believes: “Beauty is the artistic fusion of individuality and spirituality”. There is no compromise when it comes to quality and she seeks to express these beliefs through all her creations.

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