SHINZO BASKETBALL X RUSSELL ATHLETIC
The SHINZO Basketball store, member of the SHINZO Paris ecosystem, and the historic brand Russell Athletic team up to create a 100% B.Ball collection, combining performance, heritage and elegance « à la Parisienne ».
The two entities share the same vision: capitalize on its history and origins while keeping an eye on the future.
It is in this spirit that the collection was created: solid and functional pieces, incorporating mythical cuts and incorporating technical materials, suitable for playgrounds and the street.
The collection presents itself in a unique summer atmosphere: a colorful playground, imagined by Trajectoire Studio and artist Cyril Lancelin (Town & Concrete ), with contemporary design bringing collaboration in a new visual universe.