TATRAS SS2020

Pro Skater Boo Johnson is the face for the TATRAS SS20 collection and campaign shot by celebrated photographer Marcelo Krasilcic. The Japanese brand is now distributed internationally with six boutiques in Japan and a Flagship on Via Della Spiga in Milan, Italy. TATRAS has quickly risen to the top of the street/outerwear categories, and seasonally explores the intersection of Street x Sport x High Fashion. Recent campaigns have featured Chloe Sevigny, Luka Sabbat, Steve Aoki, Duckie Thot, Olympic Gold Medalist Louie Vito, Eugene Hutz, Carylne Cerf, Marty Baller, Ella Richards, and Professional Skateboarders Braydon Szafranski, Steve Berra, and Karen Jonz. Also featured in the campaign are emerging breakdancers from Harlem who was cast by A$AP Crew member Marty Baller. A true stand out was dancer, Emilie Brooklyn.
 Styled by John Moore, stylist to Alicia Keys, the collection features crisp nylon trench coats, polyamide bombers, and quilted down vests, combined with highperformance technical fabrics. The color palette includes tan, cream, orange sherbert, dusty rose, olive, periwinkle, classic black/white color blocking, and tagged prints by artist Nick Walker . The campaign was produced by People’s Revolution. Makeup by Kabuki and hair by Kendall Dorsey.
  ABOUT TATRAS Website: http://www.tatras-official.com/ Instagram: https://www.instagram.com/tatras_official/ Founded in Tokyo in 2006 by renowned Japanese Entrepreneur and luxury brand disruptor Masanaka Sakao, TATRAS has quickly taken the outerwear luxury sector by storm. Within a decade, the brand that set out to turn stodgy old-school European outerwear brands upside down has established a formidable distribution network and celebrity presence. TATRAS prides itself on state of the art tech fabrics, cutting edge design and unparalleled collaborations with some of the world’s most interesting people including Chloe Sevigny, Luka Sabbat, Steve Aoki, Duckie Thot, Olympic Gold Medalist Louie Vito, Eugene Hutz, Carylne Cerf, Marty Baller, Ella Richards, and Professional Skateboarders Braydon Szafranski, Steve Berra, and Karen Jonz. TATRAS has six stand-alone boutiques in Japan and a Flagship on Via Spiga in Milan. The brand is available at 350 boutiques throughout the world.

 

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