Telling Deeper Stories of Self, Fortune & Frame Launches the Fortune Capsule

Personalized jewelry has long celebrated the more stagnant parts of people’s stories, such as their birth month, initials or name.
The Fortune and Frame brand, along with its new launch, continues to reimagine jewelry’s use as a wearable reminder to honor significant moments throughout one’s personal journey.
The line of jewelry and accessories hold fortunes, love notes-to-self and other messages that tell the story of you.

After perfecting its newest fortune-holding jewelry design, this innovative accessories brand launches the Fortune Capsule collection and releases the first 2 styles. The Capsule + Wand Necklace and Capsule + Wand Bracelet  both open and close with a wand to reveal a personalized fortune, rolled into a secret scroll.

Worn by celebs from Kate Hudson, Lorde and Danielle Brooks to Suri Cruise and Whoopi Goldberg, the brand continues its mission to reimagine the use of jewelry to tell deeper stories of self:

“Our Fortune Capsules and lockets recognize that people’s stories are fluid and ongoing. What resonates with someone in one moment is not necessarily what they’ll be drawn to in the next.”-Gretel Going, founder of Fortune & Frame

FORTUNE & FRAME UNVEILS FIRST 2 STYLES

 IN NEW FORTUNE CAPSULE COLLECTION 

 New Fortune-Holding Design Continues The Brand’s Mission of Creating Jewelry That Inspires People to Tell Deeper Stories of Self

Fortune & Frame, the jewelry and accessories brand behind the original fortune lockets and fortune cookie pieces, launches its latest collection and unveils the first new styles. Available now, the Capsule + Wand Necklace and Capsule + Wand Bracelet open and close with a wand to reveal a personalized fortune, rolled into a scroll. These pieces were recently named one of NY Now’s “10 Best New Products of the Year”.                                                                                     
 
The new Fortune Capsule collection marks the brand’s third design concept developed specifically to hold personalized fortunes, allowing the wearer to tell deeper stories of self.
 
“Personalized jewelry has long celebrated the more stagnant parts of people’s stories, such as their birth month, initials or name. Our Fortune Capsules and lockets recognize that people’s stories are fluid and ongoing. What resonates with someone in one moment is not necessarily what they’ll be drawn to in the next” says Gretel Going, founder of Fortune & Frame. “We continue to challenge ourselves to create new ways of holding fortunes and evolving jewelry’s role as a form of self-expression.”
 
Drawing inspiration from centuries-old vintage poison necklaces and rings, the new Fortune & Frame collection reimagines this genre of jewelry as a means of honoring significant moments in one’s personal journey. 
 
All pieces in the Fortune Capsule collection are adjustable in length and size and are available in sterling silver or 14K gold-plated silver. Pieces range from $88 to $158. Visit  www.fortuneandframe.com as well as a growing list of retail locations nationwide. 
About:  Fortune & Frame, is a line of jewelry and accessories that hold fortunes, love notes-to-self and other messages that tell the story of you. Known for its signature fortune lockets and fortune cookie collections, the brand was born of the belief that the words people are compelled to hold onto are milestones and guideposts in their personal narratives. Fortune & Frame was founded by designer Gretel Going when she got an insightful fortune, shoved it behind a refrigerator magnet, and forgot about it. When the fortune kept falling on the floor, she set out do something about it. What started as a thoughtful way for people to wear and save their fortunes has since become a meaningful part of people’s everyday journeys. With the guiding mantra, YOUR FORTUNE IS WITHIN, Fortune & Frame is committed to evolving jewelry’s role as a means of deeper self-expression.



 

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