The Atelier Couture by Professor Jimmy Choo Fall 2024

Fall 2024 Collection Inspiration 

In the ethereal realm of The ATELIER’s Fall 2024 Bridal Collection, we embark on a journey to the celestial triumvirate—the sun, the moon, the stars. 

The beams of light emitted by stars tear through the dark vastness of the universe and bring forth a tale of space utopia. The human body has 89.5% of its elements from stars, and our bodies are composed of the entire history of the universe. We are children of the stars, who spent 14 billion years traveling through time and space to create us and finally, brought us together to make each other whole. 

Within the cosmic tapestry, a multitude of wondrous stars are etched into the fabric of our garments. They come to life through the artistry of lacework, beaded embroidery, hot fixed rhinestones, and additional decorative techniques. The collection’s intricate detail allows a vision of space utopia to materialize through the skilled hands of our artisans.

The ATELIER introduces a distinct blend of space romanticism and bridal elegance, where love stories are intertwined with the cosmic narrative. The collection is the embodiment of space’s romance and nostalgia, it is our interpretation of “each other”, “destiny”, and “love”.

About The Atelier Couture by Professor Jimmy Choo 

THE ATELIER is an internationally renowned luxury Couture brand in the heart of Malaysia’s vibrant fashion scene. The brand was established in 1968 as a small bridal boutique in Kuala Lumpur, Malaysia. 

In 2016, the legendary Professor Jimmy Choo, OBE, serving as The Atelier’s Creative Director and Design Mentor, led global efforts to expand the company. The bridal brand established a prestigious, high-end, design studio in Shanghai, China with the support of an unparalleled team of designers. 

The Atelier’s design egos are a variation of cultural influences and aesthetic inspirations, crafting looks individual to our brand. Under the banner of THE ATELIER, we have successfully created three fashion lines: The Bridal by The Atelier, The Atelier Couture, and The Atelier Ready-to-Wear including streetwear, handbags, footwear, fashion accessories, perfume and aromatherapy products.


The Bridal by the Atelier Couture by Professor Jimmy Choo 

The Bridal by The Atelier is the bridal line under the brand of The Atelier, the bridal gowns are specially made for brides across the world. Most of the gowns under The Bridal by The Atelier are astonishing and luxurious in style. We used mostly the classic corset bodice, mermaid, and A-Line with royal train styles that are majestic. Along with its luxurious style and delicate stitching embroidery technology, we also integrated structural aesthetics by making its design unique with various inspirations from various artistic figures, literature, and romanticism to our designs.

Special Thanks 

The Atelier Couture by Professor Jimmy Choo: @theatelierstudioofficial


Presentation Photographer: Matthew Cylinder, @matthewcylinder

Presentation Location: Lotte New York Palace

Presentation Hair & Make-up: Marcello Costa, @bymarcellocosta

Public Relations: ODA @odapr

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