The Business of Fine Art Photography

The Business of Fine Art Photography, by Thomas Werner, Routledge, New York is available for pre-order on Amazon, Barnes & Noble, and other retailers.
This guide for aspiring and exhibiting photographers alike combines practice and concept to provide a roadmap to navigating and succeeding in, the fine art photography marketplace locally, domestically, and internationally.
Join former New York gallery owner, international curator, and fine art photographer Thomas Werner as he shares his experiences and insights from leading curators, gallerists, collectors, auctioneers, exhibiting photographic artists, and more.
Learn how to identify realistic goals, maximize results, work with galleries and museums, write grants, develop strong nuanced imagery, and build a professional practice in a continually evolving field.
Featuring dozens of photographs from international practitioners, and a robust set of resources, this book will ensure you have the tools to give you the opportunity for success in any marketplace.
Whether you are a student, an aspiring photographic or video artist, or a photographer changing careers, The Business of Fine Art Photography is your guide to starting and growing your own practice.
Cover Image by Xenia Nikolskaya
Thomas Werner – Bio
Thomas is the author of The Business of Fine Art Photography, Routledge, New York, and The Fashion Image for Bloomsbury Publishing, London. A creative consultant, Thomas works one on one with students, creatives, businesses, cultural institutions, and not for profits helping them refine their communications, and achieve their goals in fashion and fine arts.
He is also an Advisory Board Member for Ithaca College’s Executive Education Program, a contributor to Adobe’s Lightroom Academy, an Editor at Large for IRKmagazine, a Paris-based fashion and culture magazine, and website, founder of Thomas Werner Projects Podcast, the Global Editorial Director at Les Loupes des Steppes Publishing, and past Photography Program Director at Parsons School of Design in New York. Thomas currently lectures internationally on the topics of photography, fashion, innovation, education, and contemporary professional practices, with a series of pre-pandemic presentations and workshops in 6 cities across China.
He is the former owner of Thomas Werner Gallery in Manhattan’s Chelsea Art District, and a former National Board member and New York Chapter President of the American Society of Media Photographers. Werner also led a team developing a media and literacy website and resource center in five languages, Spanish, French, Russian, Arabic, and English for the United Nations Alliance of Civilizations/UNESCO. He has worked with the United States Department of State on cultural projects in Russia and has been a photography consultant for COACH and Rodale Publishing, among others.
Thomas was a recurrent instructor at the United Nations Education First Summer School and is now presenting workshops on effective message development, team management, and visual communication internationally.

Over the last 16 years, his research has been in Russia centric spending an average of 25 days a year there partnering with 32 cultural, educational, and governmental organizations to develop projects in 29 cities. The focus has been the introduction of contemporary education methodologies, and the development of creative cultures within the country.

Russian partners have included; The State Hermitage Museum, the National Center of Contemporary Art, the Perm Regional Government, The Moscow Biennale for Young Art, the National Centre of Photography for the Russian Federation, The Central State Archive of Film, Photographic and Phonographic Documents, The Moscow Biennale, The Pro Arte Foundation, and others. He has curated exhibitions in the United States and abroad, including seven co-curated exhibitions at the State Hermitage Museum in Saint Petersburg, Russia.

His private collection of Russian photographs and artifacts has been exhibited internationally.…/dp/1350119105…/the…/1140776465…/thomas-werner/9781350119109

Author of The Fashion Image, Bloomsbury Publishing

Author of The Business of Fine Art Photography, Routledge

Founder, TWP Creative Edge

Member, Advisory Board, Ithaca College Executive Education

Editor At Large IRKMagazine, Paris

Thomas Werner Projects Podcast on Apple, Google, Spotify, Pandora

      and Amazon Audible

US and International Mobile +1 917 498 3069
Russian Mobile +7 962 720 2241

@Thomaswernerprojects IG


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