The designer imagined a one-of-a-kind digital presentation inspired by his infinite love of travel, whether physical or imaginary for the CHRISTIAN LOUBOUTIN Loubiairways Fall 2021 collection. A fully interactive airplane was conceived to enjoy an exclusive moment discovering Christian Louboutin’s collections via a dreamy air journey.
Rendez-vous at the iconic TWA Terminal in JFK Airport in New York, a boldly futuristic space designed by famous architect Eero Saarinen, perfectly embodying the glamorous Golden Age of air travel. The Loubicrew, a cast of dynamic figures, cross the space scanned from head to toe by the passengers waiting to board. A stop is still required at the security check. The pilot’s giant Loubi Airways Kypipouch hides the new Caracaba bag and Christian Louboutin’s new fragrance, the Loubishark & Louis Spikes sneakers trigger the alarm and the security officer is enamored by the Blaster bag. The designer chose materials such as faux shearling for pool slides and iridescent velvet to maximize the comfort while keeping it luxurious and stylish.
Take a moment to check out the luggage in the lounge area which showcases Christian Louboutin’s newest creations featuring an exclusive, playful and fun Oh Xtian! print made from a collage of many inspirations such as fashion magazines, retro posters, advertisements, vintage floral photographs and movie scenes.