The Fashion Brands Taking The Fight To Climate Change

The Fashion Brands Taking The Fight To Climate Change

With coronavirus being the talk of the town over recent months, it’s easy to forget how pressing an issue climate change really is.

While news about Greta Thunberg and the Extinction Rebellion may seem like a long time ago now, climate change hasn’t simply gone away.

As a result of the COVID-19 pandemic, the world may have somewhat restored itself as a by-product of forcing people to self-isolate, but the planet is still in need of everyone, everywhere doing their bit to help – and that includes fashion brands.

After it was reported earlier this year that the fashion industry accounts for 10% of global carbon emissions and approximately 20% of wastewater, many brands – from New York to East Sussex – have bucked up their act to reduce their carbon footprint and work in a more sustainable manner.

However, a few brands have really gone above and beyond to take the fight to climate change, which is what we’re here to highlight in this article. Join us as we run through which brands these are and why they’ve made such a difference over the years.

Adidas

Back in 2018, the sports retail giant Adidas decided to make a real push in improving its sustainability.

Partnering with the non-profit organisation Parley, the collaboration between the two companies led to more than one million pairs of shoes being produced from recycled ocean plastic, limiting the likelihood that that plastic would wind up back in the sea. In fact, for each shoe that was made, approximately eleven plastic bottles were saved from entering the ocean – but Adidas didn’t stop there.

Seeing the benefits of implementing a more sustainable approach, the German company also pledged to only use recycled plastic by 2024 – across its entire portfolio of products. They also said they’d cut out their plastic use across all their offices, warehouses, retail outlets and distribution centres, saving more than 40 tonnes of plastic per year.

TOMS

During a visit to Argentina back in 2006, TOMS founder Blake Mycoskie was shocked by the number of children he saw growing up without shoes there. It was this that then inspired him to set up a not-for-profit organisation which donated a pair of shoes for each pair it sold.

However, the charitable endeavour didn’t stop there. Fast-forwarding 14 years, TOMS has not only donated millions of shoes to children, but it has also expanded to provide clean drinking water, eye services and safe birth kits to communities-in-need around the world.

The shoe brand also only produces shoes and packaging which use sustainable, recyclable and vegan materials, demonstrating just how much they respect the planet we live in.

Vivienne Westwood

The entire philosophy at Vivienne Westwood is to promote action that combats the threat of climate change. And it’s for this reason why the design team is so careful about the materials they use in the clothes they produce.

Avoiding any difficult-to-recycle blended fibres, exotic skins, furs and all types of non-recycled plastic, the fashion powerhouse only uses cotton that has been sourced from certified organic yarns and acrylic fabrics that have been recycled.

The brand has also recently teamed up with Greenpeace Detox support Texmoda Tessuti to sustainably eliminate any hazardous substances produced during their manufacturing processes.

As if that wasn’t enough though, Westwood announced its commitment to protecting the world’s most important forest ecosystems earlier this year. To do this, the brand pledged that they wouldn’t use virgin wood pulp in any of their packaging that had been sourced from areas associated with deforestation.

Patagonia

As one of the world’s most well-known activewear retailers, Patagonia specialise in the outdoors in more ways than one.

Built around a corporate philosophy that is all about going green and being “100% For the Planet”, the company have built repair centres around the globe to lower their carbon footprint and reduce the likelihood that their clothes will end up on a landfill.

Plus, back in 2016, the outerwear brand decided to donate $10 million of the sales they made on that year’s Black Friday to a number of grassroots environmental groups focused on sustaining the planet.

While they recognise themselves that they’re not 100% perfect, using fossil fuels to produce their coats, it’s refreshing to see a company being honest about it and at least trying to play its part in making a difference. That, if anything, is all anyone can do.


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