The Teletubbies and Christian Cowan Bring Fashion Nostalgia to New Capsule Collection
The Teletubbies x Christian Cowan is now live!
After Tinky Winky made his NYFW debut in September 2021 – where he visited Cowan backstage at his show – fans have been speculating that a partnership was in the works. The capsule pays tribute to the iconic fashion photography from decades past – from which Cowan drew his inspiration.
Teletubbies x Christian Cowan is available for purchase exclusively on christiancowan.com. The five-piece collection which starts at $195, includes a T-shirt, hoodie, jeans and denim jacket featuring screen prints from a fashion forward shoot starring the characters themselves. Cowan has also designed a pair of show stopping boots paying tribute to his favorite Teletubby, Dipsy that will be available for special order.
WildBrain’s Teletubbies are making waves once again, this time partnering with British fashion designer and longtime fan of the brand, Christian Cowan. Tinky Winky, the group’s fashionista, turned heads at New York Fashion Week in September 2021, after being invited to an exclusive behind-the-scenes tour of Cowan’s show. Now, the full colorful quartet are serving as Cowan’s muses as he launches a brand-new, five-piece apparel collection that celebrates his love of the Teletubbies.
The collection speaks specifically to young adult consumers who grew up watching the Teletubbies and are now falling in love all over again with Tinky Winky, Dipsy, Laa-Laa and Po, who have become pop culture icons, celebrated through viral social media moments, celebrity appearances, designer collabs and more. Many of these original fans of the Teletubbies are now parents themselves and delight in sharing a piece of their childhood with the next generation.
Cowan, who is renowned for his exuberant and whimsical designs, was inspired in creating the new collection to merge the Teletubbies with iconic, playful fashion campaigns that graced billboards and magazine pages in the early 90s when the brand first launched. “I grew up watching the Teletubbies, so being able to combine that nostalgia with my passion for fashion is a dream come true,” says Cowan. “The characters’ fun, playful personalities match my own design aesthetic, so I’m excited to launch this new collection to show the Teletubbies in a new light and celebrate them as the stars that they are.”
The limited edition Teletubbies collection, which features the characters in signature fashion poses printed on elevated essentials every day, including hoodies, t-shirt and denim, is now available for purchase on christiancowan.com starting at $195. Additionally, Cowan has created a showstopping pair of knee-high boots in tribute to his favorite Teletubby, Dipsy, in neon green plush fabric.
Jim Fielding, Chief Marketing and Brands Officer at WildBrain, said: “We’re absolutely thrilled to be partnering with Christian on this new Teletubbies fashion line. Christian’s vision as a designer is unparalleled, and his playful, creative sensibilities are an ideal match for the Teletubbies. At WildBrain, we want to ensure all Teletubbies fans have the opportunity to celebrate their love for the brand, both on and off screen. Christian has created an innovative and stylish line that adult fans are sure to love, while younger fans now have plenty of new opportunities to engage with Tinky Winky, Dipsy, Laa-Laa and Po through our recently launched new content on Netflix and YouTube.”
Teletubbies everywhere
About the Teletubbies
For over 25 years, WildBrain’s Teletubbies have been engaging and entertaining audiences across multiple generations. Seen on broadcasters and streaming platforms around the world—including a newly re-imagined live-action Netflix series featuring narrator Tituss Burgess (Unbreakable Kimmy Schmidt), plus the brand-new CG-animated YouTube series, Teletubbies Let’s Go!—the Teletubbies offer hours of content for fans of every age. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of preschoolers in a delightful world filled with joyous exploration, visual anticipation and silly surprises. Extensive social media touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world. As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids’ and family entertainment. Follow the Teletubbies on Twitter, Instagram and Tik Tok via @TeletubbiesHQ.
About Christian Cowan
Christian Cowan represents New York nightlife re-defined for the modern woman. After studying at Central Saint Martins in London, Christian moved to New York and established a celebrity fan base that spans multiple industries. Having outfitted some of the world’s biggest stars, Christian has partnered with global consumer brands to bring his signature head turning style to fashion fans around the world.
For more information, please visit christiancowan.com and follow us on Instagram @christiancowan.
About WildBrain
At WildBrain we inspire imaginations to run wild, engaging kids and families everywhere with great content and beloved brands. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. Our integrated, in-house capabilities spanning production, distribution and licensing set us apart as a unique independent player in the industry, managing IP across its entire lifecycle, from concept to content to consumer products.
At our state-of-the-art animation studio in Vancouver, we produce award-winning, fan-favourite series, such as The Snoopy Show; Snoopy in Space; Sonic Prime; Chip and Potato; Strawberry Shortcake: Berry in the Big City; Carmen Sandiego; Go, Dog. Go! and many more. Enjoyed in more than 150 countries and on over 500 streaming platforms and telecasters, our content is everywhere kids and families view entertainment.
WildBrain Spark, our AVOD network, has garnered over 1 trillion minutes of watch time on YouTube, offering one of the largest selections of kids’ content on that platform. Our leading consumer-products and location-based entertainment agency, WildBrain CPLG, represents our owned and partner properties in every major territory worldwide. Our television group owns and operates some of Canada’s most-viewed family entertainment channels.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD).
Visit us at widlbrain.com.
