Valentine’s Day Diamond Shopping / American Gem Society

Roses are red, diamonds are clear, American Gem Society has the top selling trends of the year!

Valentine’s Day is right around the corner and American Gem Society – renowned for providing ethics, knowledge and consumer protection within the jewelry industry since 1934 – has compiled a survey from nearly 125 top AGS member jewelers unveiling (crystal clear) insight on nationwide jewelry trends just in time for cupid to make his strike.

Jewelers Say:
Diamonds Still A Girl’s Best Friend

Survey of American Gem Society Member Jewelers Nationwide Highlights Jewelry Trends in Advance of Valentine’s Day
Las Vegas, NV—American Gem Society (AGS), the country’s preeminent jewelry trade
organization dedicated to consumer protection, today announced the results of a member
jeweler survey focused on trends that could come into play with Valentine’s jewelry purchases.
Nearly 125 top AGS member jewelers located throughout the United States participated in the
survey. While the top results showed that classic colorless and round brilliant shaped diamonds will be the most popular items sold this Valentine’s Day, yellow diamonds, oval shaped diamonds and sapphires are also expected to be very popular.

“Colorless, round brilliant diamonds are a perineal best seller,” said Katherine Bodoh, CEO at American Gem Society and AGS Laboratories. “The survey results show that fancy shapes and other colored diamonds are trending and expect to do well this Valentine’s Day”

In addition to yellow gemstones, among the colored gemstones that the AGS jewelers were
asked to rank: brown, blue and pink rounded out the top trends.
The jeweler survey results show that other trending diamond shapes after round brilliant and then oval, are cushion, pear and square/princess.
Other than diamonds, the jewelers ranked other top gemstones. By a significant margin, nearly 75 percent of jewelers said that sapphires led the pack, followed by rubies, emeralds, opals and pearls.

 “To find the latest Valentine’s Day trends, contact your local AGS jeweler,” said Bodoh.

About American Gem Society
The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry.
The American Gem Society is a professional organization awarding credentials for its members, who are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their titles. Only one in twenty jewelers in the country have met the exacting requirements necessary for membership.
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