VIVIENNE TAM SPRING SUMMER 2020 photos by Philippe Rohdewald

Inspired by the “Flower Power” movement of the late 1960’s to early 1970’s coined by beatnik poet Allen Ginsberg in 1965 asa means to transform war protests to peaceful affirmative spectacles. Embracing the symbolism with embroidered flowers and colors in nature, rejecting conventional society, advocating love, peace and simple idealistic value.

Originated in Berkeley, California, as a symbolic action to protest against the Vietnam War.

Ginsberg advocated that the protesters should be provided with “masses of flowers” to hand out to the policemen, press, politicians and the observers.

Dreams of peace and the power of love reflected in this season’s collection. Taking a unique approach with a emphasis on Sustainability.

Tawny neutrals, pops of blue sky, orange sunset, green grasses and wheat fields, tawnier hues and pops reflecting wild flowers.

Recycling and reusing yarns, fabrics, and trims from various seasons. Mixing and matching the old and the new.

The juxtaposition of pattern clashes, patchwork, silk, new texture and fabrics unified with the sentiments of the past revitalized.

Model: Sophia Rosene of RED Models and Talents

Photographer: Philippe Rohdewald

Stylist: Katie Mossman

Make Up: Stila Cosmetics Charlie Riddl

Hair: Glamsquad Shana Mari


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