Vuarnet Announces Boramy VIGUIER as Creative Director

VUARNET Appoints Boramy Viguier as Creative Director

(September 23, 2021, Paris, France) –  Vuarnet is pleased to announce the appointment of Boramy Viguier as Creative Director.

Boramy studied fashion at Central Saint Martins, London. After working with Craig Green and Alexander McQueen, he joined the Lanvin Homme design studio in 2013 and launched his own brand in 2018. His collections were highly regarded by critics and buyers. After a few seasons, he developed a dreamlike aesthetic with medieval influences where the worlds of technical and utilitarian clothing collided. And in 2019, he was a finalist for the ANDAM prize.

For Vuarnet, Boramy Viguier will simultaneously develop the line of sunglasses and the brand’s clothing offering. He will be responsible for the design of technical mountain clothing, as well as Vuarnet 1957, a collection made entirely in France, drawing inspiration from the archives of the house.

“My first meeting with Boramy Viguier was scheduled for 45 minutes, but actually lasted 3 hours. I immediately felt that Boramy fully understood the intrinsic values of the brand through his deep love of the mountains and that he’d know how to translate the Vuarnet spirit of excellence. His talent, creativity, and vision will allow Vuarnet to renew itself during this high growth period,” says David Belhassen, CEO of Vuarnet.

“Vuarnet is a legendary French house with which I have a sentimental relationship. Its heritage and know-how make it a benchmark in the mountain world. I like that this brand has had privileged relationships with historical figures such as Miles Davis, Romy Schneider, Jeff Bridges in The Big Lebowski… while also equipping the great mountain professionals, and Jean Vuarnet, a colorful, fascinating character, and a legend in the history of skiing. I am passionate about the mountains and I am very happy to be able to continue the Vuarnet legacy and breathe new life into the house. I can’t wait to develop clothes and eyewear that must serve a function. For me, Vuarnet represents the French mountains, a poetic and hedonistic alpine art of living, one that calls for transcendence and contemplation, ”says Boramy Viguier.

A selection of items designed by Boramy are available for purchase online

The first collections designed by Boramy Viguier for Vuarnet will be available in October 2021.

ABOUT VUARNET: Vuarnet is the iconic French eyewear and mountaineering brand, founded by Jean Vuarnet and optician Roger Pouilloux in 1957. Jean Vuarnet, a talented French skier, won the Olympic downhill gold medal in Squaw Valley, California in 1960. A great lover of mountains and nature, he notably created the Avoriaz ski resort in 1966, the first French resort without cars, with an avant-garde vision of eco-responsibility.

Today, Vuarnet produces its mineral glass lenses in its own French factory near Paris using traditional manufacturing methods unchanged since its inception. Vuarnet mineral lenses, 100% natural and recyclable, provide the best protection against sunlight and reflection thanks to Lynx ™ technology. Since 1957, the brand has offered timeless, iconic frames that are still bestsellers.  Vuarnet embraces its roots in 1960s skiing, nostalgia for craftsmanship, and the art of living in the French mountains.


 

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