WALK A DAY IN MY SHOES:

City Shred – Instagram’s largest fitness community have launched an epic charity collaboration with George where he has created a custom shoe. The shoe will be sold with 100% of net proceeds given to the Children’s Aid Foundation to support over represented BIPOC kids involved in child welfare.

 Support Children’s Aid Foundation, who are working to address systemic issues and support over represented BIPOC kids involved in child welfare. Created as a collective by all parts of the project, the ‘ONE COMMUNITY’ Black Canvas Shoe is available now for pre-orders and offers a customization option by a local youth artist who will paint symbols of love, peace and BLM – just in time for the holidays. 100% of net proceeds will be donated to The Foundation with dollar-for-dollar donor matching in hopes to raise $15,000 and a lot of love.

THE SHOE

Designed by George Sully, the Tri-City Slip-on Loafer features a light-weight black foam-core canvas upper and a limited-edition Eva footpad highlighting ONE COMMUNITY – the 3 city skylines together and six signatures of the collaborating trainers and coaches. Customization option available where individuals can choose to add hand-painted symbols that represent love, peace, BLM and ONE COMMUNITY that will be completed by Shea Coughlan (aka KicksbyShea) – a Toronto local youth artist and Alumni of The Remix Project who specializes in 1:1 original sneaker art.

100% of net proceeds from this initiative will be donated to Children’s Aid Foundation of Canada, who are working to remove barriers and create greater access to opportunities for children, youth and families involved in child welfare, particularly Indigenous and Black youth and families who have been and continue to be over-represented in child welfare. Donations from the overall campaign will also be matched dollar for dollar to further support the program.


VANCOUVER – TORONTO – MONTREAL
TOGETHER OUR FIT FAM IS “ONE COMMUNITY”

 

$115 CAD for ONE COMMUNITY Black Canvas Shoe

$150 CAD for ONE COMMUNITY Black Canvas Shoe + Customized Artwork  (No 2 pairs will be alike with customization option)

Available for pre-order now at www.city-shred.com – the first 100 pairs sold will also include a free wellness package composed of top products from leading brands and campaign partners: Wholly! Veggie, Herbaland, Sproos, Genuine Health and Deep Relief.

“We are so grateful to City Shred for bringing Canadians together to take action and stand up for kids involved in child welfare,” says Valerie McMurtry, President & CEO, Children’s Aid Foundation of Canada. “The overrepresentation of Black and Indigenous children in the child welfare system highlights the critical need to support initiatives that address the unique needs of these communities and reduces the number of young people coming into or growing up in care.”

“We are so grateful to City Shred for bringing Canadians together to take action and stand up for kids involved in child welfare,” says Valerie McMurtry, President & CEO, Children’s Aid Foundation of Canada. “The overrepresentation of Black and Indigenous children in the child welfare system highlights the critical need to support initiatives that address the unique needs of these communities and reduces the number of young people coming into or growing up in care.”

ABOUT CITY SHRED

CITY SHRED is Instagram’s largest fitness community and delivers epic group-training experiences that challenge you to push your limits, work as a team and break a sweat, together. Bringing you the best trainers, athletes and coaches from around the world – City Shred invites you to train with the most dedicated team that will motivate you to work hard and reach your personal max – on and off the turf – while preparing you to become the ultimate life athlete. Placing the community’s best interest at the forefront, City Shred leads all its efforts with love, inclusivity, motivation, inspiration and education – measuring its success by the value created for the community. www.city-shed.com

ABOUT CHILDREN’S AID FOUNDATION OF CANADA

Children’s Aid Foundation of Canada is our country’s leading charity dedicated to improving the lives of children and youth involved in the child welfare system. We raise and grant funds and deliver a wide range of high-impact programs and services in partnership with 74 child- and youth-serving agencies across the country that support more than 19,300 vulnerable young people and 4,200 families annually.

Stand Up for Kids is our national public movement uniting caring Canadians in changing the futures of our nation’s most vulnerable kids – those who have experienced abuse and neglect. We know that by helping these young people to overcome their trauma and break the cycle for future generations, they gain the strength and resilience to create a lifetime of their own unstoppable successes.


error: Content is protected !!