WHO WE ARE? SÜEL KNITWEAR
The Süel Story began in 1992 when my parents established the company.
Well actually it had already begun before as they had been producing jeans and other garments, designed by my mother.
I remember the day when I was around 9, sitting on the couch and my father was sketching our new logo for the new brand.
Süel doesn’t really have a certain meaning (or at least I do not know if it does), it is a fantasy name that emerged from a brainstorming between my parents. I
suppose that it might have something to do with Susie. We are both called Susie, my mom and me…