Wilson Sporting Goods Releases Shift – The First Concept Racket from WLabs

Shift, the first concept racket from Wilson’s WLabs, is now available on Wilson.com in limited quantities.

Shift was built and refined directly from player feedback across the globe; it’s a racket specifically crafted to provide players with controllable power and the utmost confidence.

Most notably, Shift provides mind-bending spin for huge net clearance, wide angles off the court and a ball that bites. This new racket allows players to hit the ball consistently deep in the court, with increased confidence and spin on each shot.

Earlier this year, Wilson sent 1,000 rackets to players worldwide to gauge their feedback. Now, Wilson is opening up this concept and releasing Shift to a broader audience of consumers and players alike.

Available now on Wilson’s website for $269, the racket will also have a QR code that drives users to Wilson.com where they can submit feedback directly on the website