Woodys SS24 collection focuses on color and quality

DESIGN AND STYLE IN THE MIDDLE OF THE COLORADO

Woodys SS24 collection focuses on color and quality

Woodys presents Colorado, a new campaign set in the desert full of fashion and style. The protagonists are unique people who live freely without complexes or limits, exploring their authenticity through their exclusive and distinctive designer garments.

 

For this spring-summer Woodys brings us a new launch with 42 models and a total of 189 references. New frames that follow the essence and identity of the brand and build a solid and unique collection that stands out for its unique color combinations worked harmoniously.

 

One of the novelties of this new collection are the half-moon glasses. Woodys enters the world of readers with two models with the unique personality of the brand, thus redefining the standards of these styles in the world of optics.

Within the women’s collection, they have opted for comfort and resistance in the models combined with acetate nose pads and the new more ergonomic temple, already launched in the previous collection, which improves the durability and quality of the glasses.

 

In the women’s acetate collection, they have introduced a new five-axis OBE hinge, in this case without flex, with gold, rose gold or silver finish. On the other hand, the engraving on the temple with geometric shapes has also returned, a unique design in which the shapes create a dynamic and elegant composition. For men’s eyewear, a new five-axis OBE hinge has been incorporated in most of our new models.

 

Quality remains one of their top priorities, so materials are selected for excellence: Italian Mazzucchelli acetate, German OBE hinges, titanium, and Japanese beta-titanium. In addition, the lenses of the sunglasses are produced by Carl Zeiss Vision, providing the necessary resistance and protection for the eyes (CR39, UVA, UVB).

Materials such as recycled acetate and bioacetate are increasingly present in the frames, representing more than 40% of the collection. Woodys is clear that it must continue to innovate in terms of sustainability. The improvement of their processes and the use of biodegradable, recycled and environmentally friendly materials are part of their strategy to continue creating a better future.


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